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Category: Social Media

How Blogging Benefits Your Company

Monday, 05 August 2019 by Patti Larson
Frequent blogging is rapidly becoming an easy and inexpensive way to enhance your company’s marketing efforts, attract potential customers and drive traffic to your website.  According to Hubspot’s 2012 Inbound Marketing Report, 57% of companies that have a blog reported acquiring a customer from their blog and a survey of marketers revealed that 81% of
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  • Published in Brand Development, Marketing, Social Media, Strategy
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Your Business and Social Media

Thursday, 08 May 2014 by Patti Larson
Social media is a critical component of your business marketing strategy. While there is still a market for paid advertisements that garner large scale exposure from a wide range of consumers, social media has become a platform that enables both widespread viral sharing and business to consumer interaction. Proper utilization of all social media outlets
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  • Published in Social Media
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The New Era of Branding: Building Relationships

Friday, 01 June 2012 by erikellsworth
There’s no question that successful branding has changed dramatically within the past 5 years. Why? The rapid advancement of technology and the rise of the digital age have shifted the power from the marketer to the consumer. Consumers have the ability to opt-out of receiving marketing messages, and they have the option to consume only
brand identitybrand positioningbrand recognitiongrowing your small businessmarketing strategysmall business marketingunique differentiation
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  • Published in Brand Development, Marketing, Small Business, Social Media
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Should My Small Business Should Be On Google+?

Wednesday, 01 February 2012 by erikellsworth
Have you heard of Google+?  Google+ is a social networking platform that is Google’s rival to Facebook.  Google has basically created an innovative new way for staying more connected & having more control of your information. It makes your life easier by adding some new ways of filtering the information you receive as well as
Facebookgoogle+SEOSEO and social mediasocial mediasocial networking
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  • Published in Marketing, Small Business, Social Media
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3 Tips for Using a Customer Rewards Program for Your Small Business

Tuesday, 06 December 2011 by erikellsworth
Customer reward programs have become a competitive necessity in some industries.  Some popular examples of customer rewards programs today include Amazon Prime, special coupon prices at grocery chains, airline’s frequent flyer programs, and discount cards at retailers such as Barnes and Noble.   Overall, companies spend upwards of $2 billion dollars a year on rewards programs;
couponscustomer rewards programFoursquaregift cardsmall business marketingsocial media
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  • Published in Marketing, Small Business, Social Media
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