How Blogging Benefits Your Company

Frequent blogging is rapidly becoming an easy and inexpensive way to enhance your company’s marketing efforts, attract potential customers and drive traffic to your website.  According to Hubspot’s 2012 Inbound Marketing Report, 57% of companies that have a blog reported acquiring a customer from their blog and a survey of marketers revealed that 81% of
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Your Business and Social Media

Social media is a critical component of your business marketing strategy. While there is still a market for paid advertisements that garner large scale exposure from a wide range of consumers, social media has become a platform that enables both widespread viral sharing and business to consumer interaction. Proper utilization of all social media outlets
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The New Era of Branding: Building Relationships

There’s no question that successful branding has changed dramatically within the past 5 years. Why? The rapid advancement of technology and the rise of the digital age have shifted the power from the marketer to the consumer. Consumers have the ability to opt-out of receiving marketing messages, and they have the option to consume only
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Should My Small Business Should Be On Google+?

Have you heard of Google+?  Google+ is a social networking platform that is Google’s rival to Facebook.  Google has basically created an innovative new way for staying more connected & having more control of your information. It makes your life easier by adding some new ways of filtering the information you receive as well as
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3 Tips for Using a Customer Rewards Program for Your Small Business

Customer reward programs have become a competitive necessity in some industries.  Some popular examples of customer rewards programs today include Amazon Prime, special coupon prices at grocery chains, airline’s frequent flyer programs, and discount cards at retailers such as Barnes and Noble.   Overall, companies spend upwards of $2 billion dollars a year on rewards programs;
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