Email Introductions Can Be Tricky
Friday, 12 November 2021
These days’ formal face-to-face introductions are sadly, few and far between. Email greetings and virtual meetings are taking over which can be awkward because you’re relying solely on your typed words to make a great first impression. Some people are too formal with the language they choose while other people get a little too comfortable
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7 Strategic Steps to Position Your Business for Success Now
Tuesday, 27 April 2021
As the nation’s economy begins to get up on its feet after the devastation that the pandemic has caused, it’s important to get your business ready so that it can recover and be successful once again. You can do this by strategically planning to position your business for success now. Everyone is starting to get
- Published in Marketing, Small Business, Strategy
Top 10 Business Schools in California
Wednesday, 20 January 2016
College rankings today are full of expensive and exclusive schools. Less than 10% of applicants are admitted to the top schools on many lists, and tuition rates are extremely difficult for most students and parents to stomach. This list of best business schools takes academic quality, affordability, and accessibility into account, as well as each
- Published in Strategy
The Gap: A Case Study of Lost Brand Identity
Monday, 29 June 2015
You may have heard the news recently that The Gap has announced they are planning to close 175 (or roughly 25%) of its stores in North America. They also plan to cut 250 corporate jobs in San Francisco and New York. Many are left wondering what happened. Back in the 90s, Gap was one of
- Published in Brand Development, Strategy