Email Introductions Can Be Tricky

These days’ formal face-to-face introductions are sadly, few and far between. Email greetings and virtual meetings are taking over which can be awkward because you’re relying solely on your typed words to make a great first impression. Some people are too formal with the language they choose while other people get a little too comfortable
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7 Strategic Steps to Position Your Business for Success Now

As the nation’s economy begins to get up on its feet after the devastation that the pandemic has caused, it’s important to get your business ready so that it can recover and be successful once again. You can do this by strategically planning to position your business for success now. Everyone is starting to get
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How Blogging Benefits Your Company

Frequent blogging is rapidly becoming an easy and inexpensive way to enhance your company’s marketing efforts, attract potential customers and drive traffic to your website.  According to Hubspot’s 2012 Inbound Marketing Report, 57% of companies that have a blog reported acquiring a customer from their blog and a survey of marketers revealed that 81% of
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Top 10 Business Schools in California

College rankings today are full of expensive and exclusive schools. Less than 10% of applicants are admitted to the top schools on many lists, and tuition rates are extremely difficult for most students and parents to stomach. This list of best business schools takes academic quality, affordability, and accessibility into account, as well as each
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The Gap: A Case Study of Lost Brand Identity

You may have heard the news recently that The Gap has announced they are planning to close 175 (or roughly 25%) of its stores in North America. They also plan to cut 250 corporate jobs in San Francisco and New York. Many are left wondering what happened. Back in the 90s, Gap was one of
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