Top 10 Business Schools in California
Wednesday, 20 January 2016
College rankings today are full of expensive and exclusive schools. Less than 10% of applicants are admitted to the top schools on many lists, and tuition rates are extremely difficult for most students and parents to stomach. This list of best business schools takes academic quality, affordability, and accessibility into account, as well as each
- Published in Strategy
The Gap: A Case Study of Lost Brand Identity
Monday, 29 June 2015
You may have heard the news recently that The Gap has announced they are planning to close 175 (or roughly 25%) of its stores in North America. They also plan to cut 250 corporate jobs in San Francisco and New York. Many are left wondering what happened. Back in the 90s, Gap was one of
- Published in Brand Development, Strategy
Choosing The Best Keywords For Your Business
Wednesday, 21 May 2014
The online visibility of a business can often be a large factor in whether it flourishes or flounders. After all, users should be able to find you online and interact with your site, especially if you’re an ecommerce business. Online visibility means a source of new traffic and new customers, thereby elevating it from a
- Published in Strategy
Important Elements of an Effective Homepage
Thursday, 27 March 2014
Creating or redesigning a website can be a painstaking process at times. You might be going through a slew of concepts and revisions just to get the right content on the page with a design you like. The most frequented page of your site is almost always going to be your homepage, making it crucial
- Published in Brand Development, Marketing, Strategy, Technology