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Category: Strategy

How Blogging Benefits Your Company

Monday, 05 August 2019 by Patti Larson
Frequent blogging is rapidly becoming an easy and inexpensive way to enhance your company’s marketing efforts, attract potential customers and drive traffic to your website.  According to Hubspot’s 2012 Inbound Marketing Report, 57% of companies that have a blog reported acquiring a customer from their blog and a survey of marketers revealed that 81% of
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  • Published in Brand Development, Marketing, Social Media, Strategy
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Top 10 Business Schools in California

Wednesday, 20 January 2016 by Patti Larson
College rankings today are full of expensive and exclusive schools. Less than 10% of applicants are admitted to the top schools on many lists, and tuition rates are extremely difficult for most students and parents to stomach. This list of best business schools takes academic quality, affordability, and accessibility into account, as well as each
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  • Published in Strategy
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The Gap: A Case Study of Lost Brand Identity

Monday, 29 June 2015 by Patti Larson
You may have heard the news recently that The Gap has announced they are planning to close 175 (or roughly 25%) of its stores in North America. They also plan to cut 250 corporate jobs in San Francisco and New York. Many are left wondering what happened. Back in the 90s, Gap was one of
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  • Published in Brand Development, Strategy
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Choosing The Best Keywords For Your Business

Wednesday, 21 May 2014 by Patti Larson
The online visibility of a business can often be a large factor in whether it flourishes or flounders. After all, users should be able to find you online and interact with your site, especially if you’re an ecommerce business. Online visibility means a source of new traffic and new customers, thereby elevating it from a
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  • Published in Strategy
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Important Elements of an Effective Homepage

Thursday, 27 March 2014 by Patti Larson
Creating or redesigning a website can be a painstaking process at times. You might be going through a slew of concepts and revisions just to get the right content on the page with a design you like. The most frequented page of your site is almost always going to be your homepage, making it crucial
marketing strategyupdate websitewebsite development
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  • Published in Brand Development, Marketing, Strategy, Technology
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