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Last Minute Holiday Marketing Tips for Your Small Business

Monday, 17 December 2012 by erikellsworth
The National Retail Federation predicts a 4.1 percent increase in holiday sales over 2011, and overall small businesses anticipate a strong holiday season this year.  Hopefully you are seeing these sales translate to your small business!  Though it’s mid-December, there are still plenty of shopping days left this holiday season, so we are here to
holiday marketing tipslocal marketingmarketing strategysmall business and holiday seasonSuper Saturday
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  • Published in Marketing, Small Business, Uncategorized
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Your Brand Isn’t Just External

Monday, 05 November 2012 by erikellsworth
When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could
brand developmentbrand identitybrandinginternal brandingmarketing strategysmall business marketing
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  • Published in Brand Development, Marketing, Small Business, Strategy, Uncategorized
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4 Tips for Using In-Store Events as Part of Your Small Business Marketing Strategy

Sunday, 01 July 2012 by erikellsworth
Many small business owners seem to shy away from event marketing, thinking it is too costly or takes too much time. However, when executed properly, event marketing for small businesses can be a very effective way to generate new customers, leads, and even strategic partners. There are basically three types of event marketing: organizing your
growing your small businessin-store eventslocal marketingmarketing strategysmall business marketingspecial events
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  • Published in Marketing, Small Business, Uncategorized
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6 Tips for Turning Unhappy Customers into Loyal Customers for Life

Monday, 25 June 2012 by erikellsworth
As small business owners, we always want happy, satisfied customers and clients.  However, even if your small business prides itself on outstanding customer service, at some point there is a good chance you will have an unhappy customer. And nobody likes dealing with customer complaints!  Sometimes it may be your (small business’s) fault, and sometimes
customer complaintsgrowing your small businesslifetime value of a happy customerloyal customers for lifeunhappy customers
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  • Published in Small Business, Uncategorized
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Branding a Professional Services Company can be Tricky

Thursday, 22 March 2012 by erikellsworth
Many of our clients are professional services companies (doctors, CPAs, law firms, real estate, financial advisors), and as such we regularly answer questions about how to brand a parent company and their subsidiary brands.  This week we were approached by a real estate company with some frustration over the difficult task of how they could
brand alignmentbrand developmentbrand identitymarketing strategyprofessional services
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  • Published in Brand Development, Strategy, Uncategorized
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