marketing strategy Archives

Elements of a Successful Company Logo

Monday, 10 June 2019 by Patti Larson

A great logo is a vital part of your company identity. It enables individuals to instantly recognize your brand and what you bring to the table. It might seem like a relatively simple task to create a company logo, but there are a variety of different factors that need to be taken into consideration when

Published in Brand Development

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Important Elements of an Effective Homepage

Thursday, 27 March 2014 by Patti Larson

Creating or redesigning a website can be a painstaking process at times. You might be going through a slew of concepts and revisions just to get the right content on the page with a design you like. The most frequented page of your site is almost always going to be your homepage, making it crucial

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Published in Brand Development, Marketing, Strategy, Technology

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How to Create a Highly Converting Landing Page

Tuesday, 11 March 2014 by Patti Larson

Creating a highly converting landing page takes more than just some fancy design work and an information form. A successful landing page will require multiple elements that’ll serve to convince site visitors that what you’re offering is worthwhile. Below we’ll outline some of the elements you’ll want to incorporate into a highly converting landing page.

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Published in Marketing

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Recent Branding News

Thursday, 10 January 2013 by Patti Larson

This year we’re going to make Branding News a regular part of our blog. Our goal in doing so is to: bring you up to speed on what some major, well-known companies are doing, highlight the latest trends in branding, and inspire you with stories of creative, unique branding moves. Here are three of the

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Published in Brand Development, Marketing

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To Change or Not to Change, That is the Question

Thursday, 27 December 2012 by Patti Larson

The New Year is almost here! This is important, because the New Year represents a change where we leave the old year behind and swiftly move into a new year with new challenges. It would be easy enough to declare “What’s behind us doesn’t matter!” However, such change deserves reflection on what the passing year

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Published in Marketing, Small Business, Strategy

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