To Change or Not to Change, That is the Question
Thursday, 27 December 2012
The New Year is almost here! This is important, because the New Year represents a change where we leave the old year behind and swiftly move into a new year with new challenges. It would be easy enough to declare “What’s behind us doesn’t matter!” However, such change deserves reflection on what the passing year
- Published in Marketing, Small Business, Strategy
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On Raising Prices: Lessons from Successful Small Business Owners
Tuesday, 25 September 2012
For many small business owners, the thought of raising prices also raises their blood pressure and stress levels! After all, the decision to raise prices is a tough one, and can have many ramifications for your small business. The main fear of most small business owners who need to raise their prices is that their
- Published in Brand Development, Marketing, Small Business, Strategy
5 in-Store event ideas to boost your small business
Tuesday, 17 July 2012
In our last blog, we talked about planning in-store events, and how to use them as part of your small business marketing strategy. This time, we thought we would give you 5 in-store event ideas to get your creative juices flowing. These types of in-store events can boost your small business by generating additional sales,
- Published in Marketing, Small Business
4 Tips for Using In-Store Events as Part of Your Small Business Marketing Strategy
Sunday, 01 July 2012
Many small business owners seem to shy away from event marketing, thinking it is too costly or takes too much time. However, when executed properly, event marketing for small businesses can be a very effective way to generate new customers, leads, and even strategic partners. There are basically three types of event marketing: organizing your
- Published in Marketing, Small Business, Uncategorized