Frequent blogging is rapidly becoming an easy and inexpensive way to enhance your company’s marketing efforts, attract potential customers and drive traffic to your website. According to Hubspot’s 2012 Inbound Marketing Report, 57% of companies that have a blog reported acquiring a customer from their blog and a survey of marketers revealed that 81% of businesses say their blog is critically important to the success of their business.
There are a myriad of benefits to maintaining a blog and it seems these benefits continue to increase as technologies advance. Keeping current with the changes is imperative as to offer the most relevant and engaging content available to both potential and existing customers.
Here are some of the most important benefits of keeping an active and relevant blog for your business:
- Propel Search Engine Optimization
- Develop Relationships with Potential and Existing Customers
- Establish Your Business as a Leader in Your Industry
- Connect Consumers with Your Brand
- Create Opportunities for Sharing Information
Search engine optimization, or SEO, is the process of getting traffic to your website through free, or organic, search results. When you write a blog, you add fresh content to your site. Search engines, such as Google, Bing and Yahoo, love these additions because it allows them to index this content and create opportunities to plug in important keywords to increase your website’s visibility.
Blogging is a wonderful tool to help develop relationships with potential and existing customers. This can be accomplished by engaging your audience and by encouraging them to participate in the blog conversation. When the reader feels compelled to respond to a blog, he or she is opening the door for this relationship. It is the blogger’s job to respond to these comments in a way that will build trust and rapport with his audience. From these conversations, businesses can gain valuable insight into the audience’s desires.
When you provide your audience with valuable information, this helps to build strong relationship and over time, your audience will look to you for more informative content. To your audience, you become an expert in your field and from your knowledge; your business gains credibility.
One of the top benefits of keeping a business blog is that it allows you to connect people to your brand. Blogs are generally more personal than the copy placed on your company website. Through blogs, your audience can see you personal perspective of your business and brand, and they can begin to understand your company’s standards, values and vision.
Blogs create an exceptional platform for sharing. If you provide your audience with valuable information, they will want to share it with their friends through their social media sites, verbally or through email. When they do this, your receive free word-of-mouth marketing and it further validates you as an expert in your industry.
If you like to learn more about how blogging can enhance your business, visit us online or call us at (877) 609-3840.