Ready To Monetize Your Brand?

We take years of business best practices to help you build a strong foundation, grow your revenue and make a mark on the world.

Why Work with SunUp Group?

Everyone talks a good game but there are 3 skills that separate us from the pack:

Expert Strategic Discovery

Sometimes what you do not know is the best kept secret. We conduct a 360 review, dig deep and use our findings to set a strategy for growth.

Building Strong Foundations

You’ve seen some success but now you want to grow. We help companies strategically build strong brand and business foundations for growth.

Growing Your Business

Now that we know what works, it is time to generate revenue. We are strategic thinkers that provide insights and action items that get your brand noticed.

What We Do

Brand Strategy and Development

A well-defined and executed brand strategy affects all aspects of your business and is directly connected to client needs, emotions, competitive environments and buying preferences.

Bart Zandbergen, CFP - The Zandbergen Group

Branding, SEO, Go to Market

Messaging and Content Development

Content that connects with your target audience and motivates them to action delivers results that grow your organization.

Go to Market Strategy

Conducting a 360 analysis of success, failure and market opportunity will allow us to set your best path for growth and build a robust marketing strategy.

Turnaround and Acquisition Branding

Aligning your brand to your business as you prepare for transformation creates a clear roadmap tailored for growth.

Brand Strategy, Ecommerce, CRO, SEO

Thought Leader Branding

We work alongside you to build your trust and authority and establish you as the go-to-people in your field of expertise.


Our Process

While every client is unique, our approach is consistent:

Strategic Discovery

We start by asking in-depth questions about you, your business, your past success and failures, and what objectives you want to achieve. This will build the foundation of our working relationship.

Analyze & Plan

After we understand where you want to go and what’s prevented you from getting there, we will do a full 360° analysis of your business, your strategic partners, and your competitors so we can identify the opportunities for improvement and growth.

Recommend and Review

We will review our recommendations with you and you will have the opportunity to ask questions and learn from our expert analysis reports.

Set Power Play

Every client will get an actionable deliverable with tasks that you can share with your marketing and development team or any sub-contractor you prefer to work with.

About Us

We fuse strategic thinking, creative direction and technical execution to grow your business. Our proven methodology involves digging deep with a thorough analysis of your business, your competition, and the marketplace opportunity – so we can translate all of that into a winning integrated marketing strategy.

The result of our unique process is a fresh, individual approach that distinguishes your brand in a marketplace that’s cluttered with hard-to-differentiate businesses.

SunUp Leadership

Patti Larson

CEO, Founding Partner

(949) 525-5602 | | Patti Larson is the founder and CEO of SunUp Group, a business strategy, brand positioning, and marketing firm in Orange County, California. She is a business and brand strategist that consults executives and organizations with turnaround, repositioning, and growth management. Her wealth of experience includes 20+ years accelerating bottom line profits through business strategy, brand development, and innovative sales and marketing strategies.

Erik Ellsworth

CMO, Managing Partner

(877) 609-3840 | | Erik is an entrepreneur at heart and has an uncanny ability to learn how a business works, uncover the issues and make changes that positively impact the bottom line. He is especially skilled in strategic thinking and working with all levels of an organization, whether C-level executives, team members or vendors. Before diving into a project, he takes time to understand all of the business and project risks, and considers all options in his decision making, thinking through the pros and cons and ultimately presents a path his clients can have full confidence in. Erik's skills include search engine optimization (SEO), search engine marketing (SEM), designing, developing and managing successful ecommerce stores, ecommerce store migrations, web design and inbound marketing.

Our Partners & Reviews

“SunUp Group was hired to strengthen our brand and create a marketing plan. From the beginning they differentiated themselves by spending time with us to assess our needs and find opportunities for growth. They delivered a robust brand and marketing strategy and helped us implement the plan while providing strategic direction. We are very pleased with the results and growth they helped us achieve!”

Shahin Vosough

General Manager
“SunUp Group was hired as our strategic brand and marketing partner to help us navigate through a successful merger of 4 engineering firms. As President of Secure Communications Systems, I put full trust in Patti and her team to lead strategic executive meetings, vet brand positioning options and ultimately help us achieve our goal to be sold within a year. The results were remarkable and on target.”

Bob Swelgin

President, Secure Communications Systems


SunUp Group Inc.

14351 Myford Rd Ste 220, Tustin, CA 92780

Tel: 877.609.3840



Please fill this for and we'll get back to you as soon as possible!