The New Era of Branding: Building Relationships
Friday, 01 June 2012
by erikellsworth
There’s no question that successful branding has changed dramatically within the past 5 years. Why? The rapid advancement of technology and the rise of the digital age have shifted the power from the marketer to the consumer. Consumers have the ability to opt-out of receiving marketing messages, and they have the option to consume only
- Published in Brand Development, Marketing, Small Business, Social Media
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How To Make Your Small Business Brand Stand Out
Saturday, 16 April 2011
by erikellsworth
We recognize establishing a “unique brand” can be a significant challenge for small businesses especially in a highly competitive market. Thus, it is critical to understand what branding is, what impact it will have on your business and how to get started in developing a unique and powerful brand for your business. What is a
- Published in Brand Development