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Tag: brand identity

Recent Branding News

Thursday, 10 January 2013 by erikellsworth
This year we’re going to make Branding News a regular part of our blog. Our goal in doing so is to: bring you up to speed on what some major, well-known companies are doing, highlight the latest trends in branding, and inspire you with stories of creative, unique branding moves. Here are three of the
brand developmentbrand identitybrand newsbrand positioningbrand strategybrandingbusiness newsmarketing strategyproduct brandingrebranding
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  • Published in Brand Development, Marketing
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Your Brand Isn’t Just External

Monday, 05 November 2012 by erikellsworth
When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could
brand developmentbrand identitybrandinginternal brandingmarketing strategysmall business marketing
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  • Published in Brand Development, Marketing, Small Business, Strategy, Uncategorized
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The New Era of Branding: Building Relationships

Friday, 01 June 2012 by erikellsworth
There’s no question that successful branding has changed dramatically within the past 5 years. Why? The rapid advancement of technology and the rise of the digital age have shifted the power from the marketer to the consumer. Consumers have the ability to opt-out of receiving marketing messages, and they have the option to consume only
brand identitybrand positioningbrand recognitiongrowing your small businessmarketing strategysmall business marketingunique differentiation
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  • Published in Brand Development, Marketing, Small Business, Social Media
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Branding a Professional Services Company can be Tricky

Thursday, 22 March 2012 by erikellsworth
Many of our clients are professional services companies (doctors, CPAs, law firms, real estate, financial advisors), and as such we regularly answer questions about how to brand a parent company and their subsidiary brands.  This week we were approached by a real estate company with some frustration over the difficult task of how they could
brand alignmentbrand developmentbrand identitymarketing strategyprofessional services
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  • Published in Brand Development, Strategy, Uncategorized
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5 Reasons It’s Time to Update Your Website

Monday, 19 September 2011 by erikellsworth
When people are searching for products and services online, your website is often the very first place they learn about your small business.  So, making a good first impression with your small business website is absolutely critical.  With so many choices and competitors, your website must quickly make an emotional connection with your prospective buyer. 
bounce ratebrand identitycall to actionGoogle analyticsoutdated websitesmall business marketingupdate websitewebsite developmentwebsite redesign
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  • Published in Brand Development, Marketing, Small Business, Technology
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