Recent Branding News
Thursday, 10 January 2013
This year we’re going to make Branding News a regular part of our blog. Our goal in doing so is to: bring you up to speed on what some major, well-known companies are doing, highlight the latest trends in branding, and inspire you with stories of creative, unique branding moves. Here are three of the
- Published in Brand Development, Marketing
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Your Brand Isn’t Just External
Monday, 05 November 2012
When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could
- Published in Brand Development, Marketing, Small Business, Strategy, Uncategorized
Branding a Professional Services Company can be Tricky
Thursday, 22 March 2012
Many of our clients are professional services companies (doctors, CPAs, law firms, real estate, financial advisors), and as such we regularly answer questions about how to brand a parent company and their subsidiary brands. This week we were approached by a real estate company with some frustration over the difficult task of how they could
- Published in Brand Development, Strategy, Uncategorized
5 Reasons It’s Time to Update Your Website
Monday, 19 September 2011
When people are searching for products and services online, your website is often the very first place they learn about your small business. So, making a good first impression with your small business website is absolutely critical. With so many choices and competitors, your website must quickly make an emotional connection with your prospective buyer.
- Published in Brand Development, Marketing, Small Business, Technology
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