To Change or Not to Change, That is the Question

The New Year is almost here!   This is important, because the New Year represents a change where we leave the old year behind and swiftly move into a new year with new challenges.  It would be easy enough to declare “What’s behind us doesn’t matter!”  However, such change deserves reflection on what the passing year
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Your Brand Isn’t Just External

When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could
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5 in-Store event ideas to boost your small business

In our last blog, we talked about planning in-store events, and how to use them as part of your small business marketing strategy.  This time, we thought we would give you 5 in-store event ideas to get your creative juices flowing.  These types of in-store events can boost your small business by generating additional sales,
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4 Tips for Using In-Store Events as Part of Your Small Business Marketing Strategy

Many small business owners seem to shy away from event marketing, thinking it is too costly or takes too much time. However, when executed properly, event marketing for small businesses can be a very effective way to generate new customers, leads, and even strategic partners. There are basically three types of event marketing: organizing your
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