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Tag: small business marketing

To Change or Not to Change, That is the Question

Thursday, 27 December 2012 by erikellsworth
The New Year is almost here!   This is important, because the New Year represents a change where we leave the old year behind and swiftly move into a new year with new challenges.  It would be easy enough to declare “What’s behind us doesn’t matter!”  However, such change deserves reflection on what the passing year
business strategy reviewgrowing your small businessmarketing strategysmall business marketingsmall business strategy
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  • Published in Marketing, Small Business, Strategy
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Your Brand Isn’t Just External

Monday, 05 November 2012 by erikellsworth
When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could
brand developmentbrand identitybrandinginternal brandingmarketing strategysmall business marketing
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  • Published in Brand Development, Marketing, Small Business, Strategy, Uncategorized
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Creating an Effective Email Newsletter for Your Small Business

Friday, 26 October 2012 by erikellsworth
Email newsletters can be a very effective way to build better relationships with your customers, as well as generate website traffic and additional revenues for your small business.  Some may think email newsletters are overused. We agree! Others argue that nobody has time to read all your newsletters. That’s probably true too!  But, that doesn’t
email newslettergrowing your small businessmarketing strategysmall business marketing
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  • Published in Marketing, Small Business
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5 in-Store event ideas to boost your small business

Tuesday, 17 July 2012 by erikellsworth
In our last blog, we talked about planning in-store events, and how to use them as part of your small business marketing strategy.  This time, we thought we would give you 5 in-store event ideas to get your creative juices flowing.  These types of in-store events can boost your small business by generating additional sales,
client appreciation eventcross promotiongrowing your small businessholiday partyin-store eventslocal marketingmarketing strategyproduct demonstrationsidewalk salesmall business marketing
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  • Published in Marketing, Small Business
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4 Tips for Using In-Store Events as Part of Your Small Business Marketing Strategy

Sunday, 01 July 2012 by erikellsworth
Many small business owners seem to shy away from event marketing, thinking it is too costly or takes too much time. However, when executed properly, event marketing for small businesses can be a very effective way to generate new customers, leads, and even strategic partners. There are basically three types of event marketing: organizing your
growing your small businessin-store eventslocal marketingmarketing strategysmall business marketingspecial events
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  • Published in Marketing, Small Business, Uncategorized
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