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Author: Patti Larson

Founder and CEO of SunUp Group, a business strategy, brand positioning, and marketing firm in Orange County, California. She is a business and brand strategist that consults executives and organizations with turnaround, repositioning, and growth management. Her wealth of experience includes 20+ years accelerating bottom line profits through business strategy, brand development, and innovative sales and marketing strategies.

Revitalize in 2022: How to Change it up for Business Success

Tuesday, 08 February 2022 by Patti Larson
Are you out of the starting blocks for 2022? We are now into month two of the new year and many of you are off to the races, while others are still resting on laurels of last year.  When it comes to your business, if something didn’t work as well as you thought during the
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  • Published in Brand Development, Marketing, Small Business
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Email Introductions Can Be Tricky

Friday, 12 November 2021 by Patti Larson
These days’ formal face-to-face introductions are sadly, few and far between. Email greetings and virtual meetings are taking over which can be awkward because you’re relying solely on your typed words to make a great first impression. Some people are too formal with the language they choose while other people get a little too comfortable
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  • Published in Marketing, Strategy
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Major Change in Google’s Algorithm — What You Must Know

Wednesday, 04 August 2021 by Patti Larson
Google is rolling out a major algorithm change that will affect your website’s rankings for better or worse. The changes are also going to impact how you format your page and how you display content. If you were never overly concerned about that before, you’re going to want to make it a priority now. Why?
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  • Published in Brand Development, Marketing, Small Business
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Pandemic or Not: Our Brand Values Should Not Change

Thursday, 22 July 2021 by Patti Larson
We all know that the COVID-19 pandemic has changed the way we do many things. The way we shop, the way we work, the way our kids go to school…many things are different in response to the coronavirus. Although we’re doing things a bit differently these days, the promises and values that your brand strives
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  • Published in Brand Development
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7 Strategic Steps to Position Your Business for Success Now

Tuesday, 27 April 2021 by Patti Larson
As the nation’s economy begins to get up on its feet after the devastation that the pandemic has caused, it’s important to get your business ready so that it can recover and be successful once again. You can do this by strategically planning to position your business for success now. Everyone is starting to get
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  • Published in Marketing, Small Business, Strategy
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Recent Posts

  • Revitalize in 2022: How to Change it up for Business Success

    Are you out of the starting blocks for 2022? We...
  • Email Introductions Can Be Tricky

    These days’ formal face-to-face introductions a...
  • Major Change in Google’s Algorithm — What You Must Know

    Google is rolling out a major algorithm change ...
  • Pandemic or Not: Our Brand Values Should Not Change

    We all know that the COVID-19 pandemic has chan...
  • 7 Strategic Steps to Position Your Business for Success Now

    As the nation’s economy begins to get up ...

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