Founder and CEO of SunUp Group, a business strategy, brand positioning, and marketing firm in Orange County, California. She is a business and brand strategist that consults executives and organizations with turnaround, repositioning, and growth management. Her wealth of experience includes 20+ years accelerating bottom line profits through business strategy, brand development, and innovative sales and marketing strategies.

How can AI Help Grow the Business?

  How many of us have wished that we had a crystal ball, so we could better understand our clients’ preferences (prospects too) and deliver exactly what they were looking for? I know at SunUp Group we have. Well, some good news for companies because there is now a way to find out what potential
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Revitalize in 2022: How to Change it up for Business Success

Are you out of the starting blocks for 2022? We are now into month two of the new year and many of you are off to the races, while others are still resting on laurels of last year.  When it comes to your business, if something didn’t work as well as you thought during the
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Email Introductions Can Be Tricky

These days’ formal face-to-face introductions are sadly, few and far between. Email greetings and virtual meetings are taking over which can be awkward because you’re relying solely on your typed words to make a great first impression. Some people are too formal with the language they choose while other people get a little too comfortable
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Major Change in Google’s Algorithm — What You Must Know

Google is rolling out a major algorithm change that will affect your website’s rankings for better or worse. The changes are also going to impact how you format your page and how you display content. If you were never overly concerned about that before, you’re going to want to make it a priority now. Why?
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Pandemic or Not: Our Brand Values Should Not Change

We all know that the COVID-19 pandemic has changed the way we do many things. The way we shop, the way we work, the way our kids go to school…many things are different in response to the coronavirus. Although we’re doing things a bit differently these days, the promises and values that your brand strives
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