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Category: Brand Development

How to be Intentional in Building your Personal Brand

Sunday, 26 February 2023 by Patti Larson
Let’s talk about personal branding. You’ve heard of it, but have you really realized the importance of it and why it’s so critical for you as a leader? To put it bluntly, a memorable personal brand can be a game-changer for your business. Your personal brand and the professional brand of your company are closely
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  • Published in Brand Development, Marketing
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Revitalize in 2022: How to Change it up for Business Success

Tuesday, 08 February 2022 by Patti Larson
Are you out of the starting blocks for 2022? We are now into month two of the new year and many of you are off to the races, while others are still resting on laurels of last year.  When it comes to your business, if something didn’t work as well as you thought during the
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  • Published in Brand Development, Marketing, Small Business
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Major Change in Google’s Algorithm — What You Must Know

Wednesday, 04 August 2021 by Patti Larson
Google is rolling out a major algorithm change that will affect your website’s rankings for better or worse. The changes are also going to impact how you format your page and how you display content. If you were never overly concerned about that before, you’re going to want to make it a priority now. Why?
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  • Published in Brand Development, Marketing, Small Business
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Pandemic or Not: Our Brand Values Should Not Change

Thursday, 22 July 2021 by Patti Larson
We all know that the COVID-19 pandemic has changed the way we do many things. The way we shop, the way we work, the way our kids go to school…many things are different in response to the coronavirus. Although we’re doing things a bit differently these days, the promises and values that your brand strives
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  • Published in Brand Development
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10 Reasons Why Personal Branding is Important

Friday, 12 March 2021 by Patti Larson
When you think about branding, big businesses probably immediately come to mind. When you hear names like McDonald’s and Coke, their brands and logos immediately come to mind. Why? Because they’ve branded themselves so well throughout the years that there’s no doubt what they stand for and who they are. If big businesses can create
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  • Published in Brand Development, Marketing
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