Recent Branding News
Thursday, 10 January 2013
This year we’re going to make Branding News a regular part of our blog. Our goal in doing so is to: bring you up to speed on what some major, well-known companies are doing, highlight the latest trends in branding, and inspire you with stories of creative, unique branding moves. Here are three of the
- Published in Brand Development, Marketing
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Naming is Strategic
Saturday, 18 June 2011
We talked last week about the qualities of a good small business name, now this week we’re going to focus on the key steps in the naming process. We recommend using a professional for the development of your business name, and regardless of who you work with, this process should include certain key steps: Conduct
- Published in Brand Development
What’s In A Small Business Name?
Friday, 10 June 2011
A small business name will become an important part of your identity and will need to sustain your growth through many different business cycles. A name is transmitted day in and day out via conversations, presentations, emails, and social media. It will pave the way for positioning your brand, and the right name can become
- Published in Brand Development