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  • Posts tagged "brand positioning"

Tag: brand positioning

Recent Branding News

Thursday, 10 January 2013 by erikellsworth
This year we’re going to make Branding News a regular part of our blog. Our goal in doing so is to: bring you up to speed on what some major, well-known companies are doing, highlight the latest trends in branding, and inspire you with stories of creative, unique branding moves. Here are three of the
brand developmentbrand identitybrand newsbrand positioningbrand strategybrandingbusiness newsmarketing strategyproduct brandingrebranding
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  • Published in Brand Development, Marketing
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The New Era of Branding: Building Relationships

Friday, 01 June 2012 by erikellsworth
There’s no question that successful branding has changed dramatically within the past 5 years. Why? The rapid advancement of technology and the rise of the digital age have shifted the power from the marketer to the consumer. Consumers have the ability to opt-out of receiving marketing messages, and they have the option to consume only
brand identitybrand positioningbrand recognitiongrowing your small businessmarketing strategysmall business marketingunique differentiation
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  • Published in Brand Development, Marketing, Small Business, Social Media
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Naming is Strategic

Saturday, 18 June 2011 by erikellsworth
We talked last week about the qualities of a good small business name, now this week we’re going to focus on the key steps in the naming process.  We recommend using a professional for the development of your business name, and regardless of who you work with, this process should include certain key steps: Conduct
brand identitybrand positioningcompany namingnaming processproduct naming
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  • Published in Brand Development
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What’s In A Small Business Name?

Friday, 10 June 2011 by erikellsworth
A small business name will become an important part of your identity and will need to sustain your growth through many different business cycles.  A name is transmitted day in and day out via conversations, presentations, emails, and social media.  It will pave the way for positioning your brand, and the right name can become
brand identitybrand positioningcompany namingnaming processproduct naming
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  • Published in Brand Development
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