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Category: Strategy

On Raising Prices: Lessons from Successful Small Business Owners

Tuesday, 25 September 2012 by erikellsworth
For many small business owners, the thought of raising prices also raises their blood pressure and stress levels! After all, the decision to raise prices is a tough one, and can have many ramifications for your small business.  The main fear of most small business owners who need to raise their prices is that their
growing your small businessincreasing price and valuemarketing strategyPricing your products and servicesprofitabilityRaising prices
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  • Published in Brand Development, Marketing, Small Business, Strategy
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Local SEO Tips for Your Small Business

Thursday, 13 September 2012 by erikellsworth
Search engine optimization (SEO), specifically local SEO, is a critical part of your small business marketing strategy. Here’s a statistic from Google that shows why: 60% of local searches that take place on Google lead to sales. That’s pretty powerful!  It makes sense, though, because most of the time people performing local searches need to
citation sources for local businesseslocal marketinglocal searchlocal SEOlocal SEO directorieslocal SEO marketinglocal SEO tipsonline directory listingssearch engine optimization
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  • Published in Marketing, Small Business, Strategy
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Branding a Professional Services Company can be Tricky

Thursday, 22 March 2012 by erikellsworth
Many of our clients are professional services companies (doctors, CPAs, law firms, real estate, financial advisors), and as such we regularly answer questions about how to brand a parent company and their subsidiary brands.  This week we were approached by a real estate company with some frustration over the difficult task of how they could
brand alignmentbrand developmentbrand identitymarketing strategyprofessional services
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  • Published in Brand Development, Strategy, Uncategorized
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5 SEO Tips to Increase Traffic to Your Website

Monday, 12 March 2012 by erikellsworth
One of the top concerns for many business owners is increasing traffic to their website.  SEO (Search Engine Optimization) is the process that can help increase visibility of your website via “natural” or “organic” search results, but you probably already knew that!  Without SEO, however, your website will just be floating “out there” on the
backlinksblogging for SEOblogsdigggoogle keyword toolgoogle keywordsgrowing your small businessorganic searchPinterestRedditSEOSEO and social mediasocial bookmarkingStumbleUponTwitterupdate website
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  • Published in Marketing, Small Business, Strategy
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Do Small Business Owners Really Need a Coach?

Friday, 24 February 2012 by erikellsworth
We hear business owners ask this question all of the time.  Interestingly, if you look at most competitive sports, both individual and team sports, you will rarely find a professional athlete running the race, fighting the battle or winning the game alone; there is typically a coach at their side to navigate the strategy and
accountability partnerbusiness advisorbusiness coachbusiness strategy reviewgrowing your small businessnew business launchsmall business coach
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  • Published in Brand Development, Marketing, Services, Small Business, Strategy
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