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Category: Strategy

To Change or Not to Change, That is the Question

Thursday, 27 December 2012 by erikellsworth
The New Year is almost here!   This is important, because the New Year represents a change where we leave the old year behind and swiftly move into a new year with new challenges.  It would be easy enough to declare “What’s behind us doesn’t matter!”  However, such change deserves reflection on what the passing year
business strategy reviewgrowing your small businessmarketing strategysmall business marketingsmall business strategy
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  • Published in Marketing, Small Business, Strategy
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Your Brand Isn’t Just External

Monday, 05 November 2012 by erikellsworth
When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could
brand developmentbrand identitybrandinginternal brandingmarketing strategysmall business marketing
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  • Published in Brand Development, Marketing, Small Business, Strategy, Uncategorized
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On Raising Prices: Lessons from Successful Small Business Owners

Tuesday, 25 September 2012 by erikellsworth
For many small business owners, the thought of raising prices also raises their blood pressure and stress levels! After all, the decision to raise prices is a tough one, and can have many ramifications for your small business.  The main fear of most small business owners who need to raise their prices is that their
growing your small businessincreasing price and valuemarketing strategyPricing your products and servicesprofitabilityRaising prices
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  • Published in Brand Development, Marketing, Small Business, Strategy
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Local SEO Tips for Your Small Business

Thursday, 13 September 2012 by erikellsworth
Search engine optimization (SEO), specifically local SEO, is a critical part of your small business marketing strategy. Here’s a statistic from Google that shows why: 60% of local searches that take place on Google lead to sales. That’s pretty powerful!  It makes sense, though, because most of the time people performing local searches need to
citation sources for local businesseslocal marketinglocal searchlocal SEOlocal SEO directorieslocal SEO marketinglocal SEO tipsonline directory listingssearch engine optimization
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  • Published in Marketing, Small Business, Strategy
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Branding a Professional Services Company can be Tricky

Thursday, 22 March 2012 by erikellsworth
Many of our clients are professional services companies (doctors, CPAs, law firms, real estate, financial advisors), and as such we regularly answer questions about how to brand a parent company and their subsidiary brands.  This week we were approached by a real estate company with some frustration over the difficult task of how they could
brand alignmentbrand developmentbrand identitymarketing strategyprofessional services
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  • Published in Brand Development, Strategy, Uncategorized
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