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Category: Strategy

5 Small Business Marketing Ideas for the Holidays

Friday, 28 October 2011 by erikellsworth
The holidays are approaching quickly, and can be a fun, exciting time for small businesses to generate significant sales and revenues.  Many small retail businesses actually rely on the holiday season for a large part of their yearly sales.  However, a common mistake for many is not preparing their marketing plan for the holiday season
cross promotionemail marketingevent planningholiday marketinglocal marketingmarketing promotionsmarketing strategysmall business marketing
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  • Published in Marketing, Small Business, Strategy
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5 Small Business Survival Tips

Thursday, 29 September 2011 by erikellsworth
No matter what type of small business you have, or what type of product or service you sell, starting a business can be tough.  Many entrepreneurs dip into their personal financial resources and bootstrap their business start-up.  Not only are personal financial resources invested in their small business, but lots of hard work and sweat
business coachbusiness fundamentalsbusiness planbusiness roadmapentrepreneurnew businessSmall businesssmall business successsmall business survivalstarting a business
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  • Published in Small Business, Strategy
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Small Business Marketing Tip: Partner With Other Local Small Businesses

Monday, 29 August 2011 by erikellsworth
With the state of the current economy, many small businesses are continually looking for new ways to market their small business.  Finding creative, low-cost ways to get your small business name out there is usually at the top of every entrepreneur’s list!  So, let’s talk about partnering with other local small businesses. Have you ever
business partnershipcross promotionhow to get new customerslocal marketingmarketing strategysmall business marketing
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  • Published in Marketing, Small Business, Strategy
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Strategic Thinking: The Secret to Growing Your Small Business

Saturday, 13 August 2011 by erikellsworth
As a small business owner, it seems there is always more on your “To Do” list than there are hours in the day.  One important item that should not fall by the wayside is strategic thinking.  Think of strategic thinking as your roadmap or GPS device.  You probably wouldn’t attempt to drive to a new
business goalsbusiness roadmapbusiness strategy reviewgoal settingmarketing strategystrategic thinking
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  • Published in Small Business, Strategy
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Is it Time for a Business Strategy Review?

Monday, 16 May 2011 by erikellsworth
We all have heard the definition of insanity:  “Doing the same thing over and over again and expecting to achieve new results.”  Yet, many of us don’t realize that while we are working harder and longer to achieve better results for our business, we are acting a bit ‘insane’ by continuing with the same strategy
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  • Published in Strategy
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