Everyone wants to have an impressive website that exudes professionalism and appeals to visitors, but without compelling copy the exterior of your business will lack the necessary substance to engage customers and drive sales. Strong copy is an effective sales tool for several reasons. From an optimization standpoint, search engines love fresh content that is
As the New Year begins, businesses have the opportunity to reassess themselves, to look back and reminisce on the positive, critique the negative and emerge as a company that is a year older and, ideally, a year wiser. The New Year means new beginnings and an opportunity to rebrand in order to capitalize upon success.
“Setting Goals is the first step in turning the invisible into the visible.” –Anthony Robbins With the New Year still fresh, we thought it a good time to talk about goal setting for 2013. As we assess the state of our business, and decide that we need to take action in order to grow our
The New Year is almost here! This is important, because the New Year represents a change where we leave the old year behind and swiftly move into a new year with new challenges. It would be easy enough to declare “What’s behind us doesn’t matter!” However, such change deserves reflection on what the passing year
When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could