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Category: Strategy

Choosing The Best Keywords For Your Business

Wednesday, 21 May 2014 by Patti Larson
The online visibility of a business can often be a large factor in whether it flourishes or flounders. After all, users should be able to find you online and interact with your site, especially if you’re an ecommerce business. Online visibility means a source of new traffic and new customers, thereby elevating it from a
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  • Published in Strategy
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Important Elements of an Effective Homepage

Thursday, 27 March 2014 by Patti Larson
Creating or redesigning a website can be a painstaking process at times. You might be going through a slew of concepts and revisions just to get the right content on the page with a design you like. The most frequented page of your site is almost always going to be your homepage, making it crucial
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  • Published in Brand Development, Marketing, Strategy, Technology
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Do This to Attract More Business! A Quick Guide to Powerful Copy Writing

Tuesday, 04 February 2014 by Patti Larson
Everyone wants to have an impressive website that exudes professionalism and appeals to visitors, but without compelling copy the exterior of your business will lack the necessary substance to engage customers and drive sales. Strong copy is an effective sales tool for several reasons. From an optimization standpoint, search engines love fresh content that is
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  • Published in Marketing, Strategy
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New Year, New Opportunities

Monday, 20 January 2014 by Patti Larson
As the New Year begins, businesses have the opportunity to reassess themselves, to look back and reminisce on the positive, critique the negative and emerge as a company that is a year older and, ideally, a year wiser. The New Year means new beginnings and an opportunity to rebrand in order to capitalize upon success.
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  • Published in Brand Development, Strategy
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Smash Your Goals for 2013

Wednesday, 06 February 2013 by erikellsworth
“Setting Goals is the first step in turning the invisible into the visible.”  –Anthony Robbins With the New Year still fresh, we thought it a good time to talk about goal setting for 2013.  As we assess the state of our business, and decide that we need to take action in order to grow our
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  • Published in Small Business, Strategy
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