Recent Branding News

This year we’re going to make Branding News a regular part of our blog. Our goal in doing so is to: bring you up to speed on what some major, well-known companies are doing, highlight the latest trends in branding, and inspire you with stories of creative, unique branding moves. Here are three of the
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Your Brand Isn’t Just External

When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could
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Branding a Professional Services Company can be Tricky

Many of our clients are professional services companies (doctors, CPAs, law firms, real estate, financial advisors), and as such we regularly answer questions about how to brand a parent company and their subsidiary brands.  This week we were approached by a real estate company with some frustration over the difficult task of how they could
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Should Small Business Invest in a Brand?

Small businesses often have small budgets, so consequently we hear a lot of business owners asking if they really need to invest in developing a brand.  Here is our bottom line:  your brand (your reputation) will be developed with or without you taking the lead.  The real question you need to ask yourself is do
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