The Zandbergen Group, Bart Zandbergen

Summary

Bart Zandbergen is an esteemed Certified Financial Planner in Orange County who needed a compelling website that positioned him as an expert an educational, trusted authority in the finance industry. He also needed ongoing, strategic marketing support to strengthen and maintain his digital marketing strategy.

Challenges

• Bart wanted to be intentional about growing his business but did not have the resources or knowledge on his team to create a new website that would enable him to achieve his business development goals.
• Maintaining compliance with the regulations within the financial industry was critically important.

What We Did

SunUp Group delivered a custom website with strong emphasis on attracting new clients through search engine optimization, developing unique, engaging content, and creating a user experience that is engaging, smooth, and simple. SunUp Group also delivered a strategic marketing plan as well as a social media strategy and designed a new tagline that communicates the essence of Bart’s business.

Results

• Website traffic is up 82% in one year
• Traffic from Google organic search is up almost 3x from year prior
• Bart’s social media presence now reflects his personality and engages his audience regularly through a monthly newsletter, his blog, and weekly postings on Facebook, Twitter, Google+, LinkedIn and Instagram.