Social Media: Is It Important For Small Businesses?

Time and resources are two of the most valuable commodities to a small business owner.  You want to make sure that you use them both for valuable activities.  As such, many small business owners question the importance of using social media as a marketing tool.  Recent research shows that 35% of U.S. small businesses report
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Should Small Business Invest in a Brand?

Small businesses often have small budgets, so consequently we hear a lot of business owners asking if they really need to invest in developing a brand.  Here is our bottom line:  your brand (your reputation) will be developed with or without you taking the lead.  The real question you need to ask yourself is do
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Content Marketing for Small Businesses

Mashable recently posted an article called “How 3 Companies Took Content Marketing to the Next Level”.  It’s a good read, with tips from 3 big name companies on how to establish great content marketing strategies.  Content marketing, or branded content, is creating and freely sharing relevant information, typically with the goal of converting prospects to
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How To Make Your Small Business Brand Stand Out

We recognize establishing a “unique brand” can be a significant challenge for small businesses especially in a highly competitive market. Thus, it is critical to understand what branding is, what impact it will have on your business and how to get started in developing a unique and powerful brand for your business. What is a
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Tips For Marketing Your Local Small Business

Many small businesses rely on local consumers or other local businesses for their revenues.   In our experience, marketing your local business is best done by a combination of online and offline marketing actions.  Here are a few tips for marketing your local business: Claim, update, and monitor your local online directory listings. When was the
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