Should Small Business Invest in a Brand?
Friday, 20 May 2011
Small businesses often have small budgets, so consequently we hear a lot of business owners asking if they really need to invest in developing a brand. Here is our bottom line: your brand (your reputation) will be developed with or without you taking the lead. The real question you need to ask yourself is do
- Published in Brand Development
Content Marketing for Small Businesses
Tuesday, 10 May 2011
Mashable recently posted an article called “How 3 Companies Took Content Marketing to the Next Level”. It’s a good read, with tips from 3 big name companies on how to establish great content marketing strategies. Content marketing, or branded content, is creating and freely sharing relevant information, typically with the goal of converting prospects to
- Published in Marketing
Tips For Marketing Your Local Small Business
Wednesday, 06 April 2011
Many small businesses rely on local consumers or other local businesses for their revenues. In our experience, marketing your local business is best done by a combination of online and offline marketing actions. Here are a few tips for marketing your local business: Claim, update, and monitor your local online directory listings. When was the
- Published in Marketing