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Tag: small business marketing

When Networking, Don’t Act Like an Animal

Thursday, 13 October 2011 by erikellsworth
The thought of networking can be exciting for some, and strike fear straight to the heart in others.  Yet networking is one of the most beneficial things a small business owner can do for the growth of their business.  The purpose of networking is to foster relationships and help people; in turn, those relationships can
networkingnetworking etiquettenetworking tipssmall business marketing
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  • Published in Marketing, Small Business
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Small Business Marketing Tip: How to Get Better Customer Testimonials

Monday, 10 October 2011 by erikellsworth
Using customer testimonials on your website and as part of your overall marketing strategy is a fantastic way to communicate the quality of products and services that your small business provides.  People are naturally skeptical when encountering a product or company they are not familiar with.  It’s just human nature!  Nobody wants to be burned
customer testimonial tipscustomer testimonialsmarketing strategysmall business marketing
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  • Published in Marketing, Small Business
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5 Reasons It’s Time to Update Your Website

Monday, 19 September 2011 by erikellsworth
When people are searching for products and services online, your website is often the very first place they learn about your small business.  So, making a good first impression with your small business website is absolutely critical.  With so many choices and competitors, your website must quickly make an emotional connection with your prospective buyer. 
bounce ratebrand identitycall to actionGoogle analyticsoutdated websitesmall business marketingupdate websitewebsite developmentwebsite redesign
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  • Published in Brand Development, Marketing, Small Business, Technology
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5 Tips for Using Video to Market Your Small Business

Friday, 02 September 2011 by erikellsworth
Video is hot in today’s business environment.   Video simply engages people in a way that text and images cannot. According to the BIA Kelsey Group, viewers engage more after watching a video, and their requests for more information increased by 30-40% by clicks on website and 16-20% by phone inquiries.  That is some pretty incredible
brand awarenesslocal marketingonline directory listingssearch engine marketingsmall business marketingsocial mediaYouTube
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  • Published in Brand Development, Marketing, Small Business, Technology
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Small Business Marketing Tip: Partner With Other Local Small Businesses

Monday, 29 August 2011 by erikellsworth
With the state of the current economy, many small businesses are continually looking for new ways to market their small business.  Finding creative, low-cost ways to get your small business name out there is usually at the top of every entrepreneur’s list!  So, let’s talk about partnering with other local small businesses. Have you ever
business partnershipcross promotionhow to get new customerslocal marketingmarketing strategysmall business marketing
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  • Published in Marketing, Small Business, Strategy
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