There’s no question that successful branding has changed dramatically within the past 5 years. Why? The rapid advancement of technology and the rise of the digital age have shifted the power from the marketer to the consumer. Consumers have the ability to opt-out of receiving marketing messages, and they have the option to consume only
The New Year is upon us, and hopefully you’ve been working on your game plan for 2012! (See our post Set a Small Business Game Plan for the New Year). Part of your game plan should be setting goals, and at least one (or many) of these priorities is most likely related to business growth.
Customer reward programs have become a competitive necessity in some industries. Some popular examples of customer rewards programs today include Amazon Prime, special coupon prices at grocery chains, airline’s frequent flyer programs, and discount cards at retailers such as Barnes and Noble. Overall, companies spend upwards of $2 billion dollars a year on rewards programs;
The holidays are approaching quickly, and can be a fun, exciting time for small businesses to generate significant sales and revenues. Many small retail businesses actually rely on the holiday season for a large part of their yearly sales. However, a common mistake for many is not preparing their marketing plan for the holiday season
New daily deal sites are popping up every day. The early reaction from small businesses was overwhelmingly positive. Where else could you get consumers to buy from your small business so easily and in such large numbers? Then, as small businesses started to get experience with the deals, the sentiment changed. Small businesses have lost