We talked last week about the qualities of a good small business name, now this week we’re going to focus on the key steps in the naming process.  We recommend using a professional for the development of your business name, and regardless of who you work with, this process should include certain key steps: Conduct

A small business name will become an important part of your identity and will need to sustain your growth through many different business cycles.  A name is transmitted day in and day out via conversations, presentations, emails, and social media.  It will pave the way for positioning your brand, and the right name can become