Small Business Marketing Tip: How to Get Better Customer Testimonials

Using customer testimonials on your website and as part of your overall marketing strategy is a fantastic way to communicate the quality of products and services that your small business provides.  People are naturally skeptical when encountering a product or company they are not familiar with.  It’s just human nature!  Nobody wants to be burned
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Small Business Marketing Tip: Partner With Other Local Small Businesses

With the state of the current economy, many small businesses are continually looking for new ways to market their small business.  Finding creative, low-cost ways to get your small business name out there is usually at the top of every entrepreneur’s list!  So, let’s talk about partnering with other local small businesses. Have you ever
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Strategic Thinking: The Secret to Growing Your Small Business

As a small business owner, it seems there is always more on your “To Do” list than there are hours in the day.  One important item that should not fall by the wayside is strategic thinking.  Think of strategic thinking as your roadmap or GPS device.  You probably wouldn’t attempt to drive to a new
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Top 5 Reasons Why You Need a Small Business Coach

Oftentimes small business owners are experts in their industry, however may lack the business knowledge and resources required to make important business decisions on how to strategically run a profitable business.  In fact, most small business owners love what they do, but don’t love the details of running a business.  This is where a small
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Should Small Business Invest in a Brand?

Small businesses often have small budgets, so consequently we hear a lot of business owners asking if they really need to invest in developing a brand.  Here is our bottom line:  your brand (your reputation) will be developed with or without you taking the lead.  The real question you need to ask yourself is do
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