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Tag: marketing strategy

Last Minute Holiday Marketing Tips for Your Small Business

Monday, 17 December 2012 by erikellsworth
The National Retail Federation predicts a 4.1 percent increase in holiday sales over 2011, and overall small businesses anticipate a strong holiday season this year.  Hopefully you are seeing these sales translate to your small business!  Though it’s mid-December, there are still plenty of shopping days left this holiday season, so we are here to
holiday marketing tipslocal marketingmarketing strategysmall business and holiday seasonSuper Saturday
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  • Published in Marketing, Small Business, Uncategorized
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Your Brand Isn’t Just External

Monday, 05 November 2012 by erikellsworth
When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could
brand developmentbrand identitybrandinginternal brandingmarketing strategysmall business marketing
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  • Published in Brand Development, Marketing, Small Business, Strategy, Uncategorized
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Creating an Effective Email Newsletter for Your Small Business

Friday, 26 October 2012 by erikellsworth
Email newsletters can be a very effective way to build better relationships with your customers, as well as generate website traffic and additional revenues for your small business.  Some may think email newsletters are overused. We agree! Others argue that nobody has time to read all your newsletters. That’s probably true too!  But, that doesn’t
email newslettergrowing your small businessmarketing strategysmall business marketing
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  • Published in Marketing, Small Business
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On Raising Prices: Lessons from Successful Small Business Owners

Tuesday, 25 September 2012 by erikellsworth
For many small business owners, the thought of raising prices also raises their blood pressure and stress levels! After all, the decision to raise prices is a tough one, and can have many ramifications for your small business.  The main fear of most small business owners who need to raise their prices is that their
growing your small businessincreasing price and valuemarketing strategyPricing your products and servicesprofitabilityRaising prices
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  • Published in Brand Development, Marketing, Small Business, Strategy
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5 in-Store event ideas to boost your small business

Tuesday, 17 July 2012 by erikellsworth
In our last blog, we talked about planning in-store events, and how to use them as part of your small business marketing strategy.  This time, we thought we would give you 5 in-store event ideas to get your creative juices flowing.  These types of in-store events can boost your small business by generating additional sales,
client appreciation eventcross promotiongrowing your small businessholiday partyin-store eventslocal marketingmarketing strategyproduct demonstrationsidewalk salesmall business marketing
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  • Published in Marketing, Small Business
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