Last Minute Holiday Marketing Tips for Your Small Business

The National Retail Federation predicts a 4.1 percent increase in holiday sales over 2011, and overall small businesses anticipate a strong holiday season this year.  Hopefully you are seeing these sales translate to your small business!  Though it’s mid-December, there are still plenty of shopping days left this holiday season, so we are here to
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Local SEO Tips for Your Small Business

Search engine optimization (SEO), specifically local SEO, is a critical part of your small business marketing strategy. Here’s a statistic from Google that shows why: 60% of local searches that take place on Google lead to sales. That’s pretty powerful!  It makes sense, though, because most of the time people performing local searches need to
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5 in-Store event ideas to boost your small business

In our last blog, we talked about planning in-store events, and how to use them as part of your small business marketing strategy.  This time, we thought we would give you 5 in-store event ideas to get your creative juices flowing.  These types of in-store events can boost your small business by generating additional sales,
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4 Tips for Using In-Store Events as Part of Your Small Business Marketing Strategy

Many small business owners seem to shy away from event marketing, thinking it is too costly or takes too much time. However, when executed properly, event marketing for small businesses can be a very effective way to generate new customers, leads, and even strategic partners. There are basically three types of event marketing: organizing your
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Top 5 Trends For Small Business in 2012

It’s a new year! Hold on to your hats folks, because this year is going to be a roller-coaster of excitement and nail-biting.  Presidential election years are known to have an impact on the economy and small business.  Add that to the rise of social media, the Euro crisis, and the state of America’s economy,
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