Center Club Cares: Hops-n-Vines Charity Classic

Summary

The Hops & Vines Charity Classic is the Center Club’s premier annual fundraiser event that benefits selected Orange County non-profits. It is held yearly at the prestigious Center Club in Costa Mesa and includes over 30 award-winning wines and craft beers, as well as live music, delicious food, a wine-pull and a silent auction.

Challenges

• Center Club Cares is a volunteer organization that did not have the resources to fully support marketing for a large-scale fundraising event.

What We Did

SunUp Group assumed all marketing responsibilities for the event in 2016, which included revamping all the marketing collateral, a marketing communications plan, and a beautiful new landing page to showcase the event.

Results

• The Hops & Vines Charity Classic experienced record-setting event in donations and attendance for both 2016 and 2017.