DV Medical Supplies

Summary

DV Medical distributes wholesale pharmaceutical and surgical supplies to the veterinary and health care sectors. A family-owned business for over 40 years, this company has tremendous integrity and a superb selection of products to offer, but was experiencing little to no organic traffic, had an outdated website and a cumbersome e-commerce ordering system.

Challenges

• Lack of online trust due to an outdated website
• Due to the sensitive nature of pharma products, DV Medical needed the ability to hide products and pricing from the public

What We Did

SunUp Group delivered a refreshed brand foundation, a fresh, new website and solid SEO foundation. We also completed an ecommerce migration to a 3dcart store and installed Google analytics and a Google Search Console.

Results

• The website now has a professional, modern design and layout, which builds trust with prospects and clients, and provides an easier ecommerce process for everyone.
• The addition of marketing tools to the website, like coupons/online discounts and abandoned cart emails, encourage online ordering has provided additional ways to increase online sales.
• The new core messaging on the website communicates the company’s strong family values and longevity in the competitive pharmaceutical business.