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Category: Small Business

6 Tips for Turning Unhappy Customers into Loyal Customers for Life

Monday, 25 June 2012 by erikellsworth
As small business owners, we always want happy, satisfied customers and clients.  However, even if your small business prides itself on outstanding customer service, at some point there is a good chance you will have an unhappy customer. And nobody likes dealing with customer complaints!  Sometimes it may be your (small business’s) fault, and sometimes
customer complaintsgrowing your small businesslifetime value of a happy customerloyal customers for lifeunhappy customers
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  • Published in Small Business, Uncategorized
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The New Era of Branding: Building Relationships

Friday, 01 June 2012 by erikellsworth
There’s no question that successful branding has changed dramatically within the past 5 years. Why? The rapid advancement of technology and the rise of the digital age have shifted the power from the marketer to the consumer. Consumers have the ability to opt-out of receiving marketing messages, and they have the option to consume only
brand identitybrand positioningbrand recognitiongrowing your small businessmarketing strategysmall business marketingunique differentiation
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  • Published in Brand Development, Marketing, Small Business, Social Media
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Top 10 Lessons Learned from Highly Successful People

Thursday, 24 May 2012 by erikellsworth
They say hindsight is 20/20, and that is definitely the case for many entrepreneurs that we know and have worked with! Wouldn’t it be great to know in advance what stumbling blocks and obstacles your business will face? Unfortunately that’s not possible, but what we can do is learn from those who have gone before
entrepreneurfailuregrowing your small businessmentorssmall business success storiesstarting a businesswork/life balance
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  • Published in Marketing, Small Business
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Break these 5 small business bad habits

Monday, 30 April 2012 by erikellsworth
We have all most likely succumbed to a bad habit at some point in our lives.  Some are merely annoying, while others can be downright hurtful, to ourselves and others.  Let’s first look at the definition of a habit: habit [hab-it]   noun an acquired behavior pattern regularly followed until it has become almost involuntary In
bad habitsdata back updelegatingdocumented business policiesoperating manualssmall business strategystrategic plan
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  • Published in Small Business
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5 SEO Tips to Increase Traffic to Your Website

Monday, 12 March 2012 by erikellsworth
One of the top concerns for many business owners is increasing traffic to their website.  SEO (Search Engine Optimization) is the process that can help increase visibility of your website via “natural” or “organic” search results, but you probably already knew that!  Without SEO, however, your website will just be floating “out there” on the
backlinksblogging for SEOblogsdigggoogle keyword toolgoogle keywordsgrowing your small businessorganic searchPinterestRedditSEOSEO and social mediasocial bookmarkingStumbleUponTwitterupdate website
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  • Published in Marketing, Small Business, Strategy
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