5 in-Store event ideas to boost your small business

In our last blog, we talked about planning in-store events, and how to use them as part of your small business marketing strategy.  This time, we thought we would give you 5 in-store event ideas to get your creative juices flowing.  These types of in-store events can boost your small business by generating additional sales,
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4 Tips for Using In-Store Events as Part of Your Small Business Marketing Strategy

Many small business owners seem to shy away from event marketing, thinking it is too costly or takes too much time. However, when executed properly, event marketing for small businesses can be a very effective way to generate new customers, leads, and even strategic partners. There are basically three types of event marketing: organizing your
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6 Tips for Turning Unhappy Customers into Loyal Customers for Life

As small business owners, we always want happy, satisfied customers and clients.  However, even if your small business prides itself on outstanding customer service, at some point there is a good chance you will have an unhappy customer. And nobody likes dealing with customer complaints!  Sometimes it may be your (small business’s) fault, and sometimes
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The New Era of Branding: Building Relationships

There’s no question that successful branding has changed dramatically within the past 5 years. Why? The rapid advancement of technology and the rise of the digital age have shifted the power from the marketer to the consumer. Consumers have the ability to opt-out of receiving marketing messages, and they have the option to consume only
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Top 10 Lessons Learned from Highly Successful People

They say hindsight is 20/20, and that is definitely the case for many entrepreneurs that we know and have worked with! Wouldn’t it be great to know in advance what stumbling blocks and obstacles your business will face? Unfortunately that’s not possible, but what we can do is learn from those who have gone before
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