Local SEO Tips for Your Small Business

Search engine optimization (SEO), specifically local SEO, is a critical part of your small business marketing strategy. Here’s a statistic from Google that shows why: 60% of local searches that take place on Google lead to sales. That’s pretty powerful!  It makes sense, though, because most of the time people performing local searches need to
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Client Spotlight: Hendrickson & Associates

This week we’d like to share another one of our client success stories; this one is in the legal field.  We’d like to introduce you to Patricia Hendrickson of Hendrickson & Associates. Hendrickson & Associates was founded by Patricia in 1999, and is located in Huntington Beach, California.  Patricia attended law school at the age
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5 in-Store event ideas to boost your small business

In our last blog, we talked about planning in-store events, and how to use them as part of your small business marketing strategy.  This time, we thought we would give you 5 in-store event ideas to get your creative juices flowing.  These types of in-store events can boost your small business by generating additional sales,
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4 Tips for Using In-Store Events as Part of Your Small Business Marketing Strategy

Many small business owners seem to shy away from event marketing, thinking it is too costly or takes too much time. However, when executed properly, event marketing for small businesses can be a very effective way to generate new customers, leads, and even strategic partners. There are basically three types of event marketing: organizing your
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6 Tips for Turning Unhappy Customers into Loyal Customers for Life

As small business owners, we always want happy, satisfied customers and clients.  However, even if your small business prides itself on outstanding customer service, at some point there is a good chance you will have an unhappy customer. And nobody likes dealing with customer complaints!  Sometimes it may be your (small business’s) fault, and sometimes
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