To Change or Not to Change, That is the Question
Thursday, 27 December 2012
The New Year is almost here! This is important, because the New Year represents a change where we leave the old year behind and swiftly move into a new year with new challenges. It would be easy enough to declare “What’s behind us doesn’t matter!” However, such change deserves reflection on what the passing year
- Published in Marketing, Small Business, Strategy
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Last Minute Holiday Marketing Tips for Your Small Business
Monday, 17 December 2012
The National Retail Federation predicts a 4.1 percent increase in holiday sales over 2011, and overall small businesses anticipate a strong holiday season this year. Hopefully you are seeing these sales translate to your small business! Though it’s mid-December, there are still plenty of shopping days left this holiday season, so we are here to
- Published in Marketing, Small Business, Uncategorized
5 Tips to Ensure Success on Small Business Saturday
Monday, 19 November 2012
Saturday, November 24th has been designated as the 2nd annual Small Business Saturday. Small Business Saturday is an American shopping holiday that was created last year by American Express, with a goal to raise awareness about the importance of shopping at small businesses and encouraging Americans to make some of their holiday purchases at a
- Published in Marketing, Small Business
Your Brand Isn’t Just External
Monday, 05 November 2012
When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could
- Published in Brand Development, Marketing, Small Business, Strategy, Uncategorized