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Category: Marketing

4 Tips for Using In-Store Events as Part of Your Small Business Marketing Strategy

Sunday, 01 July 2012 by erikellsworth
Many small business owners seem to shy away from event marketing, thinking it is too costly or takes too much time. However, when executed properly, event marketing for small businesses can be a very effective way to generate new customers, leads, and even strategic partners. There are basically three types of event marketing: organizing your
growing your small businessin-store eventslocal marketingmarketing strategysmall business marketingspecial events
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  • Published in Marketing, Small Business, Uncategorized
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The New Era of Branding: Building Relationships

Friday, 01 June 2012 by erikellsworth
There’s no question that successful branding has changed dramatically within the past 5 years. Why? The rapid advancement of technology and the rise of the digital age have shifted the power from the marketer to the consumer. Consumers have the ability to opt-out of receiving marketing messages, and they have the option to consume only
brand identitybrand positioningbrand recognitiongrowing your small businessmarketing strategysmall business marketingunique differentiation
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  • Published in Brand Development, Marketing, Small Business, Social Media
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Top 10 Lessons Learned from Highly Successful People

Thursday, 24 May 2012 by erikellsworth
They say hindsight is 20/20, and that is definitely the case for many entrepreneurs that we know and have worked with! Wouldn’t it be great to know in advance what stumbling blocks and obstacles your business will face? Unfortunately that’s not possible, but what we can do is learn from those who have gone before
entrepreneurfailuregrowing your small businessmentorssmall business success storiesstarting a businesswork/life balance
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  • Published in Marketing, Small Business
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5 SEO Tips to Increase Traffic to Your Website

Monday, 12 March 2012 by erikellsworth
One of the top concerns for many business owners is increasing traffic to their website.  SEO (Search Engine Optimization) is the process that can help increase visibility of your website via “natural” or “organic” search results, but you probably already knew that!  Without SEO, however, your website will just be floating “out there” on the
backlinksblogging for SEOblogsdigggoogle keyword toolgoogle keywordsgrowing your small businessorganic searchPinterestRedditSEOSEO and social mediasocial bookmarkingStumbleUponTwitterupdate website
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  • Published in Marketing, Small Business, Strategy
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Do Small Business Owners Really Need a Coach?

Friday, 24 February 2012 by erikellsworth
We hear business owners ask this question all of the time.  Interestingly, if you look at most competitive sports, both individual and team sports, you will rarely find a professional athlete running the race, fighting the battle or winning the game alone; there is typically a coach at their side to navigate the strategy and
accountability partnerbusiness advisorbusiness coachbusiness strategy reviewgrowing your small businessnew business launchsmall business coach
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  • Published in Brand Development, Marketing, Services, Small Business, Strategy
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