Marketing Archives - Page 4 of 8

Recent Branding News

Tuesday, 09 October 2012 by Patti Larson

We are passionate about branding and think it’s absolutely critical to create a strong brand by intentionally developing perceptions of your business. We are not alone in this belief, companies have huge marketing teams that work on branding, and spend millions of dollars establishing or refreshing their brand. Here are some interesting current branding moves:

Published in Brand Development, Marketing

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On Raising Prices: Lessons from Successful Small Business Owners

Tuesday, 25 September 2012 by Patti Larson

For many small business owners, the thought of raising prices also raises their blood pressure and stress levels! After all, the decision to raise prices is a tough one, and can have many ramifications for your small business. The main fear of most small business owners who need to raise their prices is that their

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Published in Brand Development, Marketing, Small Business, Strategy

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Local SEO Tips for Your Small Business

Thursday, 13 September 2012 by Patti Larson

Search engine optimization (SEO), specifically local SEO, is a critical part of your small business marketing strategy. Here’s a statistic from Google that shows why: 60% of local searches that take place on Google lead to sales. That’s pretty powerful! It makes sense, though, because most of the time people performing local searches need to

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Published in Marketing, Small Business, Strategy

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5 in-Store event ideas to boost your small business

Tuesday, 17 July 2012 by Patti Larson

In our last blog, we talked about planning in-store events, and how to use them as part of your small business marketing strategy. This time, we thought we would give you 5 in-store event ideas to get your creative juices flowing. These types of in-store events can boost your small business by generating additional sales,

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Published in Marketing, Small Business

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4 Tips for Using In-Store Events as Part of Your Small Business Marketing Strategy

Sunday, 01 July 2012 by Patti Larson

Many small business owners seem to shy away from event marketing, thinking it is too costly or takes too much time. However, when executed properly, event marketing for small businesses can be a very effective way to generate new customers, leads, and even strategic partners. There are basically three types of event marketing: organizing your

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Published in Marketing, Small Business, Uncategorized

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Category: Marketing