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Category: Marketing

Recent Branding News

Thursday, 10 January 2013 by erikellsworth
This year we’re going to make Branding News a regular part of our blog. Our goal in doing so is to: bring you up to speed on what some major, well-known companies are doing, highlight the latest trends in branding, and inspire you with stories of creative, unique branding moves. Here are three of the
brand developmentbrand identitybrand newsbrand positioningbrand strategybrandingbusiness newsmarketing strategyproduct brandingrebranding
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  • Published in Brand Development, Marketing
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To Change or Not to Change, That is the Question

Thursday, 27 December 2012 by erikellsworth
The New Year is almost here!   This is important, because the New Year represents a change where we leave the old year behind and swiftly move into a new year with new challenges.  It would be easy enough to declare “What’s behind us doesn’t matter!”  However, such change deserves reflection on what the passing year
business strategy reviewgrowing your small businessmarketing strategysmall business marketingsmall business strategy
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  • Published in Marketing, Small Business, Strategy
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Last Minute Holiday Marketing Tips for Your Small Business

Monday, 17 December 2012 by erikellsworth
The National Retail Federation predicts a 4.1 percent increase in holiday sales over 2011, and overall small businesses anticipate a strong holiday season this year.  Hopefully you are seeing these sales translate to your small business!  Though it’s mid-December, there are still plenty of shopping days left this holiday season, so we are here to
holiday marketing tipslocal marketingmarketing strategysmall business and holiday seasonSuper Saturday
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  • Published in Marketing, Small Business, Uncategorized
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5 Tips to Ensure Success on Small Business Saturday

Monday, 19 November 2012 by erikellsworth
Saturday, November 24th has been designated as the 2nd annual Small Business Saturday. Small Business Saturday is an American shopping holiday that was created last year by American Express, with a goal to raise awareness about the importance of shopping at small businesses and encouraging Americans to make some of their holiday purchases at a
Doorbusters as a marketing toolgift certificates/gift cardspartner with a charityshop localshop smallsmall business and holiday seasonsmall business saturdayspecial offers as a marketing tool
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  • Published in Marketing, Small Business
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Your Brand Isn’t Just External

Monday, 05 November 2012 by erikellsworth
When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could
brand developmentbrand identitybrandinginternal brandingmarketing strategysmall business marketing
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  • Published in Brand Development, Marketing, Small Business, Strategy, Uncategorized
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