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Category: Marketing

2015 Marketing Trend : Post Demographic Consumerism

Thursday, 28 January 2016 by Patti Larson
Traditional demographic marketing segmentation by age, race, gender, location, family status or income is not as important as it used to be 10 years ago, as a direct result of the more fluid, open and diverse society we have today. Our society has been reshaping conventional social, cultural, and sexual norms to become a stereotype-free
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  • Published in Marketing
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Branding News: November 2015

Saturday, 14 November 2015 by Patti Larson
We’re back with another issue of Branding News! If you’re curious about what major, well-known companies are doing in the marketing arena, wondering about the latest trends in branding, or looking for inspiration and stories of creative, unique branding moves, then this post is for you! These are the top interesting branding stories to come
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  • Published in Brand Development, Marketing
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Important Elements of an Effective Homepage

Thursday, 27 March 2014 by Patti Larson
Creating or redesigning a website can be a painstaking process at times. You might be going through a slew of concepts and revisions just to get the right content on the page with a design you like. The most frequented page of your site is almost always going to be your homepage, making it crucial
marketing strategyupdate websitewebsite development
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  • Published in Brand Development, Marketing, Strategy, Technology
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How to Create a Highly Converting Landing Page

Tuesday, 11 March 2014 by Patti Larson
Creating a highly converting landing page takes more than just some fancy design work and an information form. A successful landing page will require multiple elements that’ll serve to convince site visitors that what you’re offering is worthwhile. Below we’ll outline some of the elements you’ll want to incorporate into a highly converting landing page.
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  • Published in Marketing
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Do This to Attract More Business! A Quick Guide to Powerful Copy Writing

Tuesday, 04 February 2014 by Patti Larson
Everyone wants to have an impressive website that exudes professionalism and appeals to visitors, but without compelling copy the exterior of your business will lack the necessary substance to engage customers and drive sales. Strong copy is an effective sales tool for several reasons. From an optimization standpoint, search engines love fresh content that is
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  • Published in Marketing, Strategy
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