Do This to Attract More Business! A Quick Guide to Powerful Copy Writing

Everyone wants to have an impressive website that exudes professionalism and appeals to visitors, but without compelling copy the exterior of your business will lack the necessary substance to engage customers and drive sales. Strong copy is an effective sales tool for several reasons. From an optimization standpoint, search engines love fresh content that is
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Recent Branding News

This year we’re going to make Branding News a regular part of our blog. Our goal in doing so is to: bring you up to speed on what some major, well-known companies are doing, highlight the latest trends in branding, and inspire you with stories of creative, unique branding moves. Here are three of the
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To Change or Not to Change, That is the Question

The New Year is almost here!   This is important, because the New Year represents a change where we leave the old year behind and swiftly move into a new year with new challenges.  It would be easy enough to declare “What’s behind us doesn’t matter!”  However, such change deserves reflection on what the passing year
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Last Minute Holiday Marketing Tips for Your Small Business

The National Retail Federation predicts a 4.1 percent increase in holiday sales over 2011, and overall small businesses anticipate a strong holiday season this year.  Hopefully you are seeing these sales translate to your small business!  Though it’s mid-December, there are still plenty of shopping days left this holiday season, so we are here to
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5 Tips to Ensure Success on Small Business Saturday

Saturday, November 24th has been designated as the 2nd annual Small Business Saturday. Small Business Saturday is an American shopping holiday that was created last year by American Express, with a goal to raise awareness about the importance of shopping at small businesses and encouraging Americans to make some of their holiday purchases at a
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