10 Reasons Why Personal Branding is Important

When you think about branding, big businesses probably immediately come to mind. When you hear names like McDonald’s and Coke, their brands and logos immediately come to mind. Why? Because they’ve branded themselves so well throughout the years that there’s no doubt what they stand for and who they are. If big businesses can create
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How Blogging Benefits Your Company

Frequent blogging is rapidly becoming an easy and inexpensive way to enhance your company’s marketing efforts, attract potential customers and drive traffic to your website.  According to Hubspot’s 2012 Inbound Marketing Report, 57% of companies that have a blog reported acquiring a customer from their blog and a survey of marketers revealed that 81% of
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Email Marketing – The Most Powerful Tactic for Revenue Growth

If you thought email marketing was dead, you’re in for a big surprise. Not only is it not dead, it is a thriving channel and needs to be a critical component of your business in 2018. I know, you’re saying to yourself “I hate checking my email and I get way too many already. I
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B2B Marketing Tips for Small and Medium Sized Businesses

B2B marketing normally entails a longer sales cycle than B2C marketing, and usually has a pretty narrow focus for their target audience: VPs and C-Suite level executives. That said, B2B marketing is not easy. There are lots tactics that work, and many tactics that don’t. If there’s one thing to take away from this blog
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Google My Business: The Online Profile Your Business Cannot Live Without

Looking to improve your local business’s ability to be found by potential customers as well as current customers? There are lots of things you can do, but the #1 online item on your to-do list should be optimizing your ‘Google My Business’ profile. A Google My Business profile is a critical component of local search
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