Looking to improve your local business’s ability to be found by potential customers as well as current customers? There are lots of things you can do, but the #1 online item on your to-do list should be optimizing your ‘Google My Business’ profile. A Google My Business profile is a critical component of local search
Traditional demographic marketing segmentation by age, race, gender, location, family status or income is not as important as it used to be 10 years ago, as a direct result of the more fluid, open and diverse society we have today. Our society has been reshaping conventional social, cultural, and sexual norms to become a stereotype-free
We’re back with another issue of Branding News! If you’re curious about what major, well-known companies are doing in the marketing arena, wondering about the latest trends in branding, or looking for inspiration and stories of creative, unique branding moves, then this post is for you! These are the top interesting branding stories to come
Creating or redesigning a website can be a painstaking process at times. You might be going through a slew of concepts and revisions just to get the right content on the page with a design you like. The most frequented page of your site is almost always going to be your homepage, making it crucial
Creating a highly converting landing page takes more than just some fancy design work and an information form. A successful landing page will require multiple elements that’ll serve to convince site visitors that what you’re offering is worthwhile. Below we’ll outline some of the elements you’ll want to incorporate into a highly converting landing page.