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Category: Marketing

7 Strategic Steps to Position Your Business for Success Now

Tuesday, 27 April 2021 by Patti Larson
As the nation’s economy begins to get up on its feet after the devastation that the pandemic has caused, it’s important to get your business ready so that it can recover and be successful once again. You can do this by strategically planning to position your business for success now. Everyone is starting to get
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  • Published in Marketing, Small Business, Strategy
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10 Reasons Why Personal Branding is Important

Friday, 12 March 2021 by Patti Larson
When you think about branding, big businesses probably immediately come to mind. When you hear names like McDonald’s and Coke, their brands and logos immediately come to mind. Why? Because they’ve branded themselves so well throughout the years that there’s no doubt what they stand for and who they are. If big businesses can create
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  • Published in Brand Development, Marketing
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How Blogging Benefits Your Company

Monday, 05 August 2019 by Patti Larson
Frequent blogging is rapidly becoming an easy and inexpensive way to enhance your company’s marketing efforts, attract potential customers and drive traffic to your website.  According to Hubspot’s 2012 Inbound Marketing Report, 57% of companies that have a blog reported acquiring a customer from their blog and a survey of marketers revealed that 81% of
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  • Published in Brand Development, Marketing, Social Media, Strategy
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Email Marketing – The Most Powerful Tactic for Revenue Growth

Thursday, 12 April 2018 by Patti Larson
If you thought email marketing was dead, you’re in for a big surprise. Not only is it not dead, it is a thriving channel and needs to be a critical component of your business in 2018. I know, you’re saying to yourself “I hate checking my email and I get way too many already. I
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  • Published in Marketing
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B2B Marketing Tips for Small and Medium Sized Businesses

Monday, 09 October 2017 by Patti Larson
B2B marketing normally entails a longer sales cycle than B2C marketing, and usually has a pretty narrow focus for their target audience: VPs and C-Suite level executives. That said, B2B marketing is not easy. There are lots tactics that work, and many tactics that don’t. If there’s one thing to take away from this blog
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  • Published in Marketing
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