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Category: Brand Development

Should Small Business Invest in a Brand?

Friday, 20 May 2011 by erikellsworth
Small businesses often have small budgets, so consequently we hear a lot of business owners asking if they really need to invest in developing a brand.  Here is our bottom line:  your brand (your reputation) will be developed with or without you taking the lead.  The real question you need to ask yourself is do
brand developmentmarketing strategysmall business marketing
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How To Make Your Small Business Brand Stand Out

Saturday, 16 April 2011 by erikellsworth
We recognize establishing a “unique brand” can be a significant challenge for small businesses especially in a highly competitive market. Thus, it is critical to understand what branding is, what impact it will have on your business and how to get started in developing a unique and powerful brand for your business. What is a
brand developmentmarketing messagesmall business marketingunique differentiation
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