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Category: Brand Development

What’s In A Small Business Name?

Friday, 10 June 2011 by erikellsworth
A small business name will become an important part of your identity and will need to sustain your growth through many different business cycles.  A name is transmitted day in and day out via conversations, presentations, emails, and social media.  It will pave the way for positioning your brand, and the right name can become
brand identitybrand positioningcompany namingnaming processproduct naming
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Should Small Business Invest in a Brand?

Friday, 20 May 2011 by erikellsworth
Small businesses often have small budgets, so consequently we hear a lot of business owners asking if they really need to invest in developing a brand.  Here is our bottom line:  your brand (your reputation) will be developed with or without you taking the lead.  The real question you need to ask yourself is do
brand developmentmarketing strategysmall business marketing
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How To Make Your Small Business Brand Stand Out

Saturday, 16 April 2011 by erikellsworth
We recognize establishing a “unique brand” can be a significant challenge for small businesses especially in a highly competitive market. Thus, it is critical to understand what branding is, what impact it will have on your business and how to get started in developing a unique and powerful brand for your business. What is a
brand developmentmarketing messagesmall business marketingunique differentiation
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