What’s In A Small Business Name?
Friday, 10 June 2011
A small business name will become an important part of your identity and will need to sustain your growth through many different business cycles. A name is transmitted day in and day out via conversations, presentations, emails, and social media. It will pave the way for positioning your brand, and the right name can become
- Published in Brand Development
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Should Small Business Invest in a Brand?
Friday, 20 May 2011
Small businesses often have small budgets, so consequently we hear a lot of business owners asking if they really need to invest in developing a brand. Here is our bottom line: your brand (your reputation) will be developed with or without you taking the lead. The real question you need to ask yourself is do
- Published in Brand Development