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Category: Brand Development

5 Reasons It’s Time to Update Your Website

Monday, 19 September 2011 by erikellsworth
When people are searching for products and services online, your website is often the very first place they learn about your small business.  So, making a good first impression with your small business website is absolutely critical.  With so many choices and competitors, your website must quickly make an emotional connection with your prospective buyer. 
bounce ratebrand identitycall to actionGoogle analyticsoutdated websitesmall business marketingupdate websitewebsite developmentwebsite redesign
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  • Published in Brand Development, Marketing, Small Business, Technology
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5 Tips for Using Video to Market Your Small Business

Friday, 02 September 2011 by erikellsworth
Video is hot in today’s business environment.   Video simply engages people in a way that text and images cannot. According to the BIA Kelsey Group, viewers engage more after watching a video, and their requests for more information increased by 30-40% by clicks on website and 16-20% by phone inquiries.  That is some pretty incredible
brand awarenesslocal marketingonline directory listingssearch engine marketingsmall business marketingsocial mediaYouTube
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  • Published in Brand Development, Marketing, Small Business, Technology
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What is Your Business Personality?

Saturday, 16 July 2011 by erikellsworth
Making a positive first and last impression on prospective buyers and partners is extremely critical, especially in a competitive market.  And, establishing an emotional appeal with your prospects and customers is a key characteristic of successful brands.  We believe identifying and leveraging your business personality is a good way for potential buyers to engage with
archetypesbrandingbusiness personality
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  • Published in Brand Development
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Naming is Strategic

Saturday, 18 June 2011 by erikellsworth
We talked last week about the qualities of a good small business name, now this week we’re going to focus on the key steps in the naming process.  We recommend using a professional for the development of your business name, and regardless of who you work with, this process should include certain key steps: Conduct
brand identitybrand positioningcompany namingnaming processproduct naming
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What’s In A Small Business Name?

Friday, 10 June 2011 by erikellsworth
A small business name will become an important part of your identity and will need to sustain your growth through many different business cycles.  A name is transmitted day in and day out via conversations, presentations, emails, and social media.  It will pave the way for positioning your brand, and the right name can become
brand identitybrand positioningcompany namingnaming processproduct naming
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  • Published in Brand Development
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