5 Tips for Using Video to Market Your Small Business

Video is hot in today’s business environment.   Video simply engages people in a way that text and images cannot. According to the BIA Kelsey Group, viewers engage more after watching a video, and their requests for more information increased by 30-40% by clicks on website and 16-20% by phone inquiries.  That is some pretty incredible
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What is Your Business Personality?

Making a positive first and last impression on prospective buyers and partners is extremely critical, especially in a competitive market.  And, establishing an emotional appeal with your prospects and customers is a key characteristic of successful brands.  We believe identifying and leveraging your business personality is a good way for potential buyers to engage with
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Naming is Strategic

We talked last week about the qualities of a good small business name, now this week we’re going to focus on the key steps in the naming process.  We recommend using a professional for the development of your business name, and regardless of who you work with, this process should include certain key steps: Conduct
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What’s In A Small Business Name?

A small business name will become an important part of your identity and will need to sustain your growth through many different business cycles.  A name is transmitted day in and day out via conversations, presentations, emails, and social media.  It will pave the way for positioning your brand, and the right name can become
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Should Small Business Invest in a Brand?

Small businesses often have small budgets, so consequently we hear a lot of business owners asking if they really need to invest in developing a brand.  Here is our bottom line:  your brand (your reputation) will be developed with or without you taking the lead.  The real question you need to ask yourself is do
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