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Category: Brand Development

Your Brand Isn’t Just External

Monday, 05 November 2012 by erikellsworth
When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could
brand developmentbrand identitybrandinginternal brandingmarketing strategysmall business marketing
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  • Published in Brand Development, Marketing, Small Business, Strategy, Uncategorized
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Recent Branding News

Tuesday, 09 October 2012 by erikellsworth
We are passionate about branding and think it’s absolutely critical to create a strong brand by intentionally developing perceptions of your business.  We are not alone in this belief, companies have huge marketing teams that work on branding, and spend millions of dollars establishing or refreshing their brand.  Here are some interesting current branding moves:
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  • Published in Brand Development, Marketing
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On Raising Prices: Lessons from Successful Small Business Owners

Tuesday, 25 September 2012 by erikellsworth
For many small business owners, the thought of raising prices also raises their blood pressure and stress levels! After all, the decision to raise prices is a tough one, and can have many ramifications for your small business.  The main fear of most small business owners who need to raise their prices is that their
growing your small businessincreasing price and valuemarketing strategyPricing your products and servicesprofitabilityRaising prices
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  • Published in Brand Development, Marketing, Small Business, Strategy
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The New Era of Branding: Building Relationships

Friday, 01 June 2012 by erikellsworth
There’s no question that successful branding has changed dramatically within the past 5 years. Why? The rapid advancement of technology and the rise of the digital age have shifted the power from the marketer to the consumer. Consumers have the ability to opt-out of receiving marketing messages, and they have the option to consume only
brand identitybrand positioningbrand recognitiongrowing your small businessmarketing strategysmall business marketingunique differentiation
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  • Published in Brand Development, Marketing, Small Business, Social Media
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Branding a Professional Services Company can be Tricky

Thursday, 22 March 2012 by erikellsworth
Many of our clients are professional services companies (doctors, CPAs, law firms, real estate, financial advisors), and as such we regularly answer questions about how to brand a parent company and their subsidiary brands.  This week we were approached by a real estate company with some frustration over the difficult task of how they could
brand alignmentbrand developmentbrand identitymarketing strategyprofessional services
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  • Published in Brand Development, Strategy, Uncategorized
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