Recent Branding News
Tuesday, 09 October 2012
We are passionate about branding and think it’s absolutely critical to create a strong brand by intentionally developing perceptions of your business. We are not alone in this belief, companies have huge marketing teams that work on branding, and spend millions of dollars establishing or refreshing their brand. Here are some interesting current branding moves:
- Published in Brand Development, Marketing
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On Raising Prices: Lessons from Successful Small Business Owners
Tuesday, 25 September 2012
For many small business owners, the thought of raising prices also raises their blood pressure and stress levels! After all, the decision to raise prices is a tough one, and can have many ramifications for your small business. The main fear of most small business owners who need to raise their prices is that their
- Published in Brand Development, Marketing, Small Business, Strategy
Branding a Professional Services Company can be Tricky
Thursday, 22 March 2012
Many of our clients are professional services companies (doctors, CPAs, law firms, real estate, financial advisors), and as such we regularly answer questions about how to brand a parent company and their subsidiary brands. This week we were approached by a real estate company with some frustration over the difficult task of how they could
- Published in Brand Development, Strategy, Uncategorized
Do Small Business Owners Really Need a Coach?
Friday, 24 February 2012
We hear business owners ask this question all of the time. Interestingly, if you look at most competitive sports, both individual and team sports, you will rarely find a professional athlete running the race, fighting the battle or winning the game alone; there is typically a coach at their side to navigate the strategy and
- Published in Brand Development, Marketing, Services, Small Business, Strategy