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Category: Brand Development

The Gap: A Case Study of Lost Brand Identity

Monday, 29 June 2015 by Patti Larson
You may have heard the news recently that The Gap has announced they are planning to close 175 (or roughly 25%) of its stores in North America. They also plan to cut 250 corporate jobs in San Francisco and New York. Many are left wondering what happened. Back in the 90s, Gap was one of
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  • Published in Brand Development, Strategy
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Local Orange County Restaurant, Chronic Tacos, Expanding to 100 Locations by 2018

Thursday, 05 March 2015 by Patti Larson
Chronic Tacos, an Aliso Viejo-based business founded in 2002, is a hometown favorite for locals in the Orange County and Los Angeles regions. The Mexican Grill offers authentic third generation recipes made with locally grown, fresh ingredients bursting with flavors and the atmosphere is so inviting, you may not want to leave. In fact, owner
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  • Published in Brand Development, Small Business
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Important Elements of an Effective Homepage

Thursday, 27 March 2014 by Patti Larson
Creating or redesigning a website can be a painstaking process at times. You might be going through a slew of concepts and revisions just to get the right content on the page with a design you like. The most frequented page of your site is almost always going to be your homepage, making it crucial
marketing strategyupdate websitewebsite development
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  • Published in Brand Development, Marketing, Strategy, Technology
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New Year, New Opportunities

Monday, 20 January 2014 by Patti Larson
As the New Year begins, businesses have the opportunity to reassess themselves, to look back and reminisce on the positive, critique the negative and emerge as a company that is a year older and, ideally, a year wiser. The New Year means new beginnings and an opportunity to rebrand in order to capitalize upon success.
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  • Published in Brand Development, Strategy
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Recent Branding News

Thursday, 10 January 2013 by erikellsworth
This year we’re going to make Branding News a regular part of our blog. Our goal in doing so is to: bring you up to speed on what some major, well-known companies are doing, highlight the latest trends in branding, and inspire you with stories of creative, unique branding moves. Here are three of the
brand developmentbrand identitybrand newsbrand positioningbrand strategybrandingbusiness newsmarketing strategyproduct brandingrebranding
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  • Published in Brand Development, Marketing
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