Four Big Reasons Why Your Business Needs to Give Back

Giving back to your community or a cause has lots of intangible benefits; it feels good to help other people, and it connects us to something greater than ourselves. As a small or medium-sized business, you may have wondered whether there are tangible business benefits as well. Rest assured, the answer is a resounding ‘Yes!”
Read more
No Comments

Branding News: November 2015

We’re back with another issue of Branding News! If you’re curious about what major, well-known companies are doing in the marketing arena, wondering about the latest trends in branding, or looking for inspiration and stories of creative, unique branding moves, then this post is for you! These are the top interesting branding stories to come
Read more
No Comments

Branding News – August 2015

We’re back with an issue of Branding News! If you’re curious about what major, well-known companies are doing in the marketing arena, wondering about the latest trends in branding, or looking for inspiration and stories of creative, unique branding moves, then this post is for you! These are the top interesting branding stories to come
Read more
No Comments

The Gap: A Case Study of Lost Brand Identity

You may have heard the news recently that The Gap has announced they are planning to close 175 (or roughly 25%) of its stores in North America. They also plan to cut 250 corporate jobs in San Francisco and New York. Many are left wondering what happened. Back in the 90s, Gap was one of
Read more
No Comments