Branding News – August 2015

We’re back with an issue of Branding News! If you’re curious about what major, well-known companies are doing in the marketing arena, wondering about the latest trends in branding, or looking for inspiration and stories of creative, unique branding moves, then this post is for you! These are the top interesting branding stories to come
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The Gap: A Case Study of Lost Brand Identity

You may have heard the news recently that The Gap has announced they are planning to close 175 (or roughly 25%) of its stores in North America. They also plan to cut 250 corporate jobs in San Francisco and New York. Many are left wondering what happened. Back in the 90s, Gap was one of
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Local Orange County Restaurant, Chronic Tacos, Expanding to 100 Locations by 2018

Chronic Tacos, an Aliso Viejo-based business founded in 2002, is a hometown favorite for locals in the Orange County and Los Angeles regions. The Mexican Grill offers authentic third generation recipes made with locally grown, fresh ingredients bursting with flavors and the atmosphere is so inviting, you may not want to leave. In fact, owner
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Important Elements of an Effective Homepage

Creating or redesigning a website can be a painstaking process at times. You might be going through a slew of concepts and revisions just to get the right content on the page with a design you like. The most frequented page of your site is almost always going to be your homepage, making it crucial
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New Year, New Opportunities

As the New Year begins, businesses have the opportunity to reassess themselves, to look back and reminisce on the positive, critique the negative and emerge as a company that is a year older and, ideally, a year wiser. The New Year means new beginnings and an opportunity to rebrand in order to capitalize upon success.
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