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Category: Brand Development

Elements of a Successful Company Logo

Monday, 10 June 2019 by Patti Larson
A great logo is a vital part of your company identity. It enables individuals to instantly recognize your brand and what you bring to the table. It might seem like a relatively simple task to create a company logo, but there are a variety of different factors that need to be taken into consideration when
brand developmentlogomarketing strategy
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  • Published in Brand Development
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Four Big Reasons Why Your Business Needs to Give Back

Saturday, 01 June 2019 by Patti Larson
Giving back to your community or a cause has lots of intangible benefits; it feels good to help other people, and it connects us to something greater than ourselves. As a small or medium-sized business, you may have wondered whether there are tangible business benefits as well. Rest assured, the answer is a resounding ‘Yes!”
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  • Published in About SunUp, Brand Development
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Branding News: November 2015

Saturday, 14 November 2015 by Patti Larson
We’re back with another issue of Branding News! If you’re curious about what major, well-known companies are doing in the marketing arena, wondering about the latest trends in branding, or looking for inspiration and stories of creative, unique branding moves, then this post is for you! These are the top interesting branding stories to come
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  • Published in Brand Development, Marketing
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Branding News – August 2015

Monday, 17 August 2015 by Patti Larson
We’re back with an issue of Branding News! If you’re curious about what major, well-known companies are doing in the marketing arena, wondering about the latest trends in branding, or looking for inspiration and stories of creative, unique branding moves, then this post is for you! These are the top interesting branding stories to come
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  • Published in Brand Development
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The Gap: A Case Study of Lost Brand Identity

Monday, 29 June 2015 by Patti Larson
You may have heard the news recently that The Gap has announced they are planning to close 175 (or roughly 25%) of its stores in North America. They also plan to cut 250 corporate jobs in San Francisco and New York. Many are left wondering what happened. Back in the 90s, Gap was one of
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  • Published in Brand Development, Strategy
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