Founder and CEO of SunUp Group, a business strategy, brand positioning, and marketing firm in Orange County, California. She is a business and brand strategist that consults executives and organizations with turnaround, repositioning, and growth management. Her wealth of experience includes 20+ years accelerating bottom line profits through business strategy, brand development, and innovative sales and marketing strategies.

How to Create a Highly Converting Landing Page

Creating a highly converting landing page takes more than just some fancy design work and an information form. A successful landing page will require multiple elements that’ll serve to convince site visitors that what you’re offering is worthwhile. Below we’ll outline some of the elements you’ll want to incorporate into a highly converting landing page.
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Do This to Attract More Business! A Quick Guide to Powerful Copy Writing

Everyone wants to have an impressive website that exudes professionalism and appeals to visitors, but without compelling copy the exterior of your business will lack the necessary substance to engage customers and drive sales. Strong copy is an effective sales tool for several reasons. From an optimization standpoint, search engines love fresh content that is
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New Year, New Opportunities

As the New Year begins, businesses have the opportunity to reassess themselves, to look back and reminisce on the positive, critique the negative and emerge as a company that is a year older and, ideally, a year wiser. The New Year means new beginnings and an opportunity to rebrand in order to capitalize upon success.
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