Founder and CEO of SunUp Group, a business strategy, brand positioning, and marketing firm in Orange County, California. She is a business and brand strategist that consults executives and organizations with turnaround, repositioning, and growth management. Her wealth of experience includes 20+ years accelerating bottom line profits through business strategy, brand development, and innovative sales and marketing strategies.
Choosing The Best Keywords For Your Business
Wednesday, 21 May 2014
The online visibility of a business can often be a large factor in whether it flourishes or flounders. After all, users should be able to find you online and interact with your site, especially if you’re an ecommerce business. Online visibility means a source of new traffic and new customers, thereby elevating it from a
- Published in Strategy
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Important Elements of an Effective Homepage
Thursday, 27 March 2014
Creating or redesigning a website can be a painstaking process at times. You might be going through a slew of concepts and revisions just to get the right content on the page with a design you like. The most frequented page of your site is almost always going to be your homepage, making it crucial
- Published in Brand Development, Marketing, Strategy, Technology
How to Create a Highly Converting Landing Page
Tuesday, 11 March 2014
Creating a highly converting landing page takes more than just some fancy design work and an information form. A successful landing page will require multiple elements that’ll serve to convince site visitors that what you’re offering is worthwhile. Below we’ll outline some of the elements you’ll want to incorporate into a highly converting landing page.
- Published in Marketing
Do This to Attract More Business! A Quick Guide to Powerful Copy Writing
Tuesday, 04 February 2014
Everyone wants to have an impressive website that exudes professionalism and appeals to visitors, but without compelling copy the exterior of your business will lack the necessary substance to engage customers and drive sales. Strong copy is an effective sales tool for several reasons. From an optimization standpoint, search engines love fresh content that is