Founder and CEO of SunUp Group, a business strategy, brand positioning, and marketing firm in Orange County, California. She is a business and brand strategist that consults executives and organizations with turnaround, repositioning, and growth management. Her wealth of experience includes 20+ years accelerating bottom line profits through business strategy, brand development, and innovative sales and marketing strategies.

Email Marketing – The Most Powerful Tactic for Revenue Growth

If you thought email marketing was dead, you’re in for a big surprise. Not only is it not dead, it is a thriving channel and needs to be a critical component of your business in 2018. I know, you’re saying to yourself “I hate checking my email and I get way too many already. I
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B2B Marketing Tips for Small and Medium Sized Businesses

B2B marketing normally entails a longer sales cycle than B2C marketing, and usually has a pretty narrow focus for their target audience: VPs and C-Suite level executives. That said, B2B marketing is not easy. There are lots tactics that work, and many tactics that don’t. If there’s one thing to take away from this blog
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The Ultimate Orange County Summer Bucket List for 2017

Long Beach Sand Sculpture Art and Music Festival/Facebook Summer is here (or almost!) If your kids are already uttering the dreaded “b” word – “bored”, here is an amazing list of fun summer activities for the whole family. So get out, enjoy the beautiful southern California weather, and have fun! Pick your own berries Tanaka
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Google My Business: The Online Profile Your Business Cannot Live Without

Looking to improve your local business’s ability to be found by potential customers as well as current customers? There are lots of things you can do, but the #1 online item on your to-do list should be optimizing your ‘Google My Business’ profile. A Google My Business profile is a critical component of local search
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2015 Marketing Trend : Post Demographic Consumerism

Traditional demographic marketing segmentation by age, race, gender, location, family status or income is not as important as it used to be 10 years ago, as a direct result of the more fluid, open and diverse society we have today. Our society has been reshaping conventional social, cultural, and sexual norms to become a stereotype-free
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