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Author: erikellsworth

Top 10 Lessons Learned from Highly Successful People

Thursday, 24 May 2012 by erikellsworth
They say hindsight is 20/20, and that is definitely the case for many entrepreneurs that we know and have worked with! Wouldn’t it be great to know in advance what stumbling blocks and obstacles your business will face? Unfortunately that’s not possible, but what we can do is learn from those who have gone before
entrepreneurfailuregrowing your small businessmentorssmall business success storiesstarting a businesswork/life balance
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  • Published in Marketing, Small Business
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Break these 5 small business bad habits

Monday, 30 April 2012 by erikellsworth
We have all most likely succumbed to a bad habit at some point in our lives.  Some are merely annoying, while others can be downright hurtful, to ourselves and others.  Let’s first look at the definition of a habit: habit [hab-it]   noun an acquired behavior pattern regularly followed until it has become almost involuntary In
bad habitsdata back updelegatingdocumented business policiesoperating manualssmall business strategystrategic plan
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  • Published in Small Business
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Client Spotlight: Skin So Sweet

Friday, 13 April 2012 by erikellsworth
We love to share our clients’ success stories! It’s so rewarding to see them striving and achieving their goals, step by step.  This week we’d like to introduce you to Skin So Sweet, founded by Catherine Kooiman in 2007. Back in June 2007, Catherine started Skin So Sweet as a one room rental esthetician in
client spotlightOC skin care servicesOC small businessSmall businesssuccess stories
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  • Published in Client Spotlight
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Branding a Professional Services Company can be Tricky

Thursday, 22 March 2012 by erikellsworth
Many of our clients are professional services companies (doctors, CPAs, law firms, real estate, financial advisors), and as such we regularly answer questions about how to brand a parent company and their subsidiary brands.  This week we were approached by a real estate company with some frustration over the difficult task of how they could
brand alignmentbrand developmentbrand identitymarketing strategyprofessional services
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  • Published in Brand Development, Strategy, Uncategorized
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5 SEO Tips to Increase Traffic to Your Website

Monday, 12 March 2012 by erikellsworth
One of the top concerns for many business owners is increasing traffic to their website.  SEO (Search Engine Optimization) is the process that can help increase visibility of your website via “natural” or “organic” search results, but you probably already knew that!  Without SEO, however, your website will just be floating “out there” on the
backlinksblogging for SEOblogsdigggoogle keyword toolgoogle keywordsgrowing your small businessorganic searchPinterestRedditSEOSEO and social mediasocial bookmarkingStumbleUponTwitterupdate website
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  • Published in Marketing, Small Business, Strategy
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