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Author: erikellsworth

Your Brand Isn’t Just External

Monday, 05 November 2012 by erikellsworth
When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could
brand developmentbrand identitybrandinginternal brandingmarketing strategysmall business marketing
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  • Published in Brand Development, Marketing, Small Business, Strategy, Uncategorized
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Creating an Effective Email Newsletter for Your Small Business

Friday, 26 October 2012 by erikellsworth
Email newsletters can be a very effective way to build better relationships with your customers, as well as generate website traffic and additional revenues for your small business.  Some may think email newsletters are overused. We agree! Others argue that nobody has time to read all your newsletters. That’s probably true too!  But, that doesn’t
email newslettergrowing your small businessmarketing strategysmall business marketing
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  • Published in Marketing, Small Business
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Recent Branding News

Tuesday, 09 October 2012 by erikellsworth
We are passionate about branding and think it’s absolutely critical to create a strong brand by intentionally developing perceptions of your business.  We are not alone in this belief, companies have huge marketing teams that work on branding, and spend millions of dollars establishing or refreshing their brand.  Here are some interesting current branding moves:
brand refreshbrandingbranding news
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  • Published in Brand Development, Marketing
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On Raising Prices: Lessons from Successful Small Business Owners

Tuesday, 25 September 2012 by erikellsworth
For many small business owners, the thought of raising prices also raises their blood pressure and stress levels! After all, the decision to raise prices is a tough one, and can have many ramifications for your small business.  The main fear of most small business owners who need to raise their prices is that their
growing your small businessincreasing price and valuemarketing strategyPricing your products and servicesprofitabilityRaising prices
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  • Published in Brand Development, Marketing, Small Business, Strategy
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Local SEO Tips for Your Small Business

Thursday, 13 September 2012 by erikellsworth
Search engine optimization (SEO), specifically local SEO, is a critical part of your small business marketing strategy. Here’s a statistic from Google that shows why: 60% of local searches that take place on Google lead to sales. That’s pretty powerful!  It makes sense, though, because most of the time people performing local searches need to
citation sources for local businesseslocal marketinglocal searchlocal SEOlocal SEO directorieslocal SEO marketinglocal SEO tipsonline directory listingssearch engine optimization
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  • Published in Marketing, Small Business, Strategy
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