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What is Your Business Personality?

What is Your Business Personality?

by erikellsworth / Saturday, 16 July 2011 / Published in Brand Development

Making a positive first and last impression on prospective buyers and partners is extremely critical, especially in a competitive market.  And, establishing an emotional appeal with your prospects and customers is a key characteristic of successful brands.  We believe identifying and leveraging your business personality is a good way for potential buyers to engage with your brand on a deeper level than the competition.

At SunUp, we use archetypal meaning to establish your business personality and to turn your personality into a valuable brand asset.  Are you a Maverick or are you a Hero brand personality?  Your marketing strategy and brand should reflect your business personality, so you clearly communicate who you are and what your brand is about.    Go to www.sunup-oc.com and complete our free business personality quiz and uncover what type of personality your business has.

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Tagged under: archetypes, branding, business personality
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