SunUp GroupSunUp Group

Questions? Call: 877.609.3840
  • Services
  • About Us
  • Portfolio
  • Blog
  • Contact Us
  • Home
  • Blog Posts
  • Brand Development
  • What’s In A Small Business Name?

What’s In A Small Business Name?

What’s In A Small Business Name?

by erikellsworth / Friday, 10 June 2011 / Published in Brand Development

A small business name will become an important part of your identity and will need to sustain your growth through many different business cycles.  A name is transmitted day in and day out via conversations, presentations, emails, and social media.  It will pave the way for positioning your brand, and the right name can become a self-propelling campaign.  The wrong name can hinder your marketing efforts and limit your reception with potential buyers.

An effective name should possess these basic qualities:

MEANINGFUL – Connects with your prospects and reflects the image you want to portray.

DISTINCTIVE – Unique and easy to remember, pronounce and spell.

FUTURE ORIENTATED – It positions the company for growth, change and possibilities.

POSITIVE – It has positive connotations in the markets served.  It leaves no potential negative perceptions.

PROTECTABLE – It can be trademarked and a domain is available.

Naming should be a key part of your marketing strategy and while some larger businesses pay upwards of $50,000 to create their identity, we believe small businesses can have a great name created at a much lower cost.  Whether you prefer an abstract, informative, descriptive or coined name for your business, there is a process to developing a name that will optimize and sustain your business long term.  Tune in next week to learn why you may need the support of a professional and what you should expect from the naming process.

  • Tweet
Tagged under: brand identity, brand positioning, company naming, naming process, product naming

About erikellsworth

What you can read next

Recent Branding News
Your Brand Isn’t Just External
Recent Branding News

Recent Posts

  • How Blogging Benefits Your Company

    Frequent blogging is rapidly becoming an easy a...
  • Elements of a Successful Company Logo

    A great logo is a vital part of your company id...
  • Four Big Reasons Why Your Business Needs to Give Back

    Giving back to your community or a cause has lo...
  • The Best 5 Amazing Ice Cream Shops in Orange County

    With summer just around the corner, we’re cravi...
  • Email Marketing – The Most Powerful Tactic for Revenue Growth

    If you thought email marketing was dead, you&#8...

Categories

  • About SunUp
  • Brand Development
  • Client Spotlight
  • Local
  • Marketing
  • Services
  • Small Business
  • Social Media
  • Strategy
  • Technology
  • Uncategorized
  • DISCLAIMER
  • SUPPORT POLICY
  • LEGAL

© 2019 All rights reserved - SunUp Group Inc.

TOP