Blog Posts

Client Spotlight: Hendrickson & Associates

Tuesday, 31 July 2012 by erikellsworth

This week we’d like to share another one of our client success stories; this one is in the legal field. We’d like to introduce you to Patricia Hendrickson of Hendrickson & Associates. Hendrickson & Associates was founded by Patricia in 1999, and is located in Huntington Beach, California. Patricia attended law school at the age

Published in Client Spotlight, Small Business

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5 in-Store event ideas to boost your small business

Tuesday, 17 July 2012 by erikellsworth

In our last blog, we talked about planning in-store events, and how to use them as part of your small business marketing strategy. This time, we thought we would give you 5 in-store event ideas to get your creative juices flowing. These types of in-store events can boost your small business by generating additional sales,

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Published in Marketing, Small Business

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4 Tips for Using In-Store Events as Part of Your Small Business Marketing Strategy

Sunday, 01 July 2012 by erikellsworth

Many small business owners seem to shy away from event marketing, thinking it is too costly or takes too much time. However, when executed properly, event marketing for small businesses can be a very effective way to generate new customers, leads, and even strategic partners. There are basically three types of event marketing: organizing your

growing your small business in-store events local marketing marketing strategy small business marketing special events

Published in Marketing, Small Business, Uncategorized

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6 Tips for Turning Unhappy Customers into Loyal Customers for Life

Monday, 25 June 2012 by erikellsworth

As small business owners, we always want happy, satisfied customers and clients. However, even if your small business prides itself on outstanding customer service, at some point there is a good chance you will have an unhappy customer. And nobody likes dealing with customer complaints! Sometimes it may be your (small business’s) fault, and sometimes

customer complaints growing your small business lifetime value of a happy customer loyal customers for life unhappy customers

Published in Small Business, Uncategorized

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The New Era of Branding: Building Relationships

Friday, 01 June 2012 by erikellsworth

There’s no question that successful branding has changed dramatically within the past 5 years. Why? The rapid advancement of technology and the rise of the digital age have shifted the power from the marketer to the consumer. Consumers have the ability to opt-out of receiving marketing messages, and they have the option to consume only

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Published in Brand Development, Marketing, Small Business, Social Media

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THE PASSION FOR WRITING