Last Minute Holiday Marketing Tips for Your Small Business
Monday, 17 December 2012
The National Retail Federation predicts a 4.1 percent increase in holiday sales over 2011, and overall small businesses anticipate a strong holiday season this year. Hopefully you are seeing these sales translate to your small business! Though it’s mid-December, there are still plenty of shopping days left this holiday season, so we are here to
- Published in Marketing, Small Business, Uncategorized
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5 Tips to Ensure Success on Small Business Saturday
Monday, 19 November 2012
Saturday, November 24th has been designated as the 2nd annual Small Business Saturday. Small Business Saturday is an American shopping holiday that was created last year by American Express, with a goal to raise awareness about the importance of shopping at small businesses and encouraging Americans to make some of their holiday purchases at a
- Published in Marketing, Small Business
Your Brand Isn’t Just External
Monday, 05 November 2012
When it comes to leading brands, small and medium size businesses often look to replicate the success of companies like Apple, Google, or Zappos. They might wonder how to achieve that same level of brand fanaticism. Yes, these companies spend millions of dollars to build their brands. However, the truth is companies like Apple could
- Published in Brand Development, Marketing, Small Business, Strategy, Uncategorized
Recent Branding News
Tuesday, 09 October 2012
We are passionate about branding and think it’s absolutely critical to create a strong brand by intentionally developing perceptions of your business. We are not alone in this belief, companies have huge marketing teams that work on branding, and spend millions of dollars establishing or refreshing their brand. Here are some interesting current branding moves:
- Published in Brand Development, Marketing