Blog Posts

Do This to Attract More Business! A Quick Guide to Powerful Copy Writing

Tuesday, 04 February 2014 by Patti Larson

Everyone wants to have an impressive website that exudes professionalism and appeals to visitors, but without compelling copy the exterior of your business will lack the necessary substance to engage customers and drive sales. Strong copy is an effective sales tool for several reasons. From an optimization standpoint, search engines love fresh content that is

Published in Marketing, Strategy

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New Year, New Opportunities

Monday, 20 January 2014 by Patti Larson

As the New Year begins, businesses have the opportunity to reassess themselves, to look back and reminisce on the positive, critique the negative and emerge as a company that is a year older and, ideally, a year wiser. The New Year means new beginnings and an opportunity to rebrand in order to capitalize upon success.

Published in Brand Development, Strategy

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Smash Your Goals for 2013

Wednesday, 06 February 2013 by erikellsworth

“Setting Goals is the first step in turning the invisible into the visible.” –Anthony Robbins With the New Year still fresh, we thought it a good time to talk about goal setting for 2013. As we assess the state of our business, and decide that we need to take action in order to grow our

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Published in Small Business, Strategy

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Recent Branding News

Thursday, 10 January 2013 by erikellsworth

This year we’re going to make Branding News a regular part of our blog. Our goal in doing so is to: bring you up to speed on what some major, well-known companies are doing, highlight the latest trends in branding, and inspire you with stories of creative, unique branding moves. Here are three of the

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Published in Brand Development, Marketing

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To Change or Not to Change, That is the Question

Thursday, 27 December 2012 by erikellsworth

The New Year is almost here! This is important, because the New Year represents a change where we leave the old year behind and swiftly move into a new year with new challenges. It would be easy enough to declare “What’s behind us doesn’t matter!” However, such change deserves reflection on what the passing year

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Published in Marketing, Small Business, Strategy

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THE PASSION FOR WRITING