Blog Posts

Branding News – August 2015

Monday, 17 August 2015 by Patti Larson

We’re back with an issue of Branding News! If you’re curious about what major, well-known companies are doing in the marketing arena, wondering about the latest trends in branding, or looking for inspiration and stories of creative, unique branding moves, then this post is for you! These are the top interesting branding stories to come

Published in Brand Development

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The Gap: A Case Study of Lost Brand Identity

Monday, 29 June 2015 by Patti Larson

You may have heard the news recently that The Gap has announced they are planning to close 175 (or roughly 25%) of its stores in North America. They also plan to cut 250 corporate jobs in San Francisco and New York. Many are left wondering what happened. Back in the 90s, Gap was one of

Published in Brand Development, Strategy

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Local Orange County Restaurant, Chronic Tacos, Expanding to 100 Locations by 2018

Thursday, 05 March 2015 by Patti Larson

Chronic Tacos, an Aliso Viejo-based business founded in 2002, is a hometown favorite for locals in the Orange County and Los Angeles regions. The Mexican Grill offers authentic third generation recipes made with locally grown, fresh ingredients bursting with flavors and the atmosphere is so inviting, you may not want to leave. In fact, owner

Published in Brand Development, Small Business

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Choosing The Best Keywords For Your Business

Wednesday, 21 May 2014 by Patti Larson

The online visibility of a business can often be a large factor in whether it flourishes or flounders. After all, users should be able to find you online and interact with your site, especially if you’re an ecommerce business. Online visibility means a source of new traffic and new customers, thereby elevating it from a

Published in Strategy

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Your Business and Social Media

Thursday, 08 May 2014 by Patti Larson

Social media is a critical component of your business marketing strategy. While there is still a market for paid advertisements that garner large scale exposure from a wide range of consumers, social media has become a platform that enables both widespread viral sharing and business to consumer interaction. Proper utilization of all social media outlets

Published in Social Media

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THE PASSION FOR WRITING