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THE PASSION FOR WRITING

2015 Marketing Trend : Post Demographic Consumerism

Traditional demographic marketing segmentation by age, race, gender, location, family status or income is not as important as it used to be 10 years ago, as a direct result of the more fluid, open and diverse society we have today. Our society has been reshaping conventional social, cultural, and sexual norms to become a stereotype-free
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Top 10 Business Schools in California

College rankings today are full of expensive and exclusive schools. Less than 10% of applicants are admitted to the top schools on many lists, and tuition rates are extremely difficult for most students and parents to stomach. This list of best business schools takes academic quality, affordability, and accessibility into account, as well as each
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Branding News: November 2015

We’re back with another issue of Branding News! If you’re curious about what major, well-known companies are doing in the marketing arena, wondering about the latest trends in branding, or looking for inspiration and stories of creative, unique branding moves, then this post is for you! These are the top interesting branding stories to come
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Branding News – August 2015

We’re back with an issue of Branding News! If you’re curious about what major, well-known companies are doing in the marketing arena, wondering about the latest trends in branding, or looking for inspiration and stories of creative, unique branding moves, then this post is for you! These are the top interesting branding stories to come
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The Gap: A Case Study of Lost Brand Identity

You may have heard the news recently that The Gap has announced they are planning to close 175 (or roughly 25%) of its stores in North America. They also plan to cut 250 corporate jobs in San Francisco and New York. Many are left wondering what happened. Back in the 90s, Gap was one of
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