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THE PASSION FOR WRITING

Major Change in Google’s Algorithm — What You Must Know

Google is rolling out a major algorithm change that will affect your website’s rankings for better or worse. The changes are also going to impact how you format your page and how you display content. If you were never overly concerned about that before, you’re going to want to make it a priority now. Why?
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Pandemic or Not: Our Brand Values Should Not Change

We all know that the COVID-19 pandemic has changed the way we do many things. The way we shop, the way we work, the way our kids go to school…many things are different in response to the coronavirus. Although we’re doing things a bit differently these days, the promises and values that your brand strives
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7 Strategic Steps to Position Your Business for Success Now

As the nation’s economy begins to get up on its feet after the devastation that the pandemic has caused, it’s important to get your business ready so that it can recover and be successful once again. You can do this by strategically planning to position your business for success now. Everyone is starting to get
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10 Reasons Why Personal Branding is Important

When you think about branding, big businesses probably immediately come to mind. When you hear names like McDonald’s and Coke, their brands and logos immediately come to mind. Why? Because they’ve branded themselves so well throughout the years that there’s no doubt what they stand for and who they are. If big businesses can create
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How Blogging Benefits Your Company

Frequent blogging is rapidly becoming an easy and inexpensive way to enhance your company’s marketing efforts, attract potential customers and drive traffic to your website.  According to Hubspot’s 2012 Inbound Marketing Report, 57% of companies that have a blog reported acquiring a customer from their blog and a survey of marketers revealed that 81% of
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