Blog Posts

How Blogging Benefits Your Company

Monday, 05 August 2019 by Patti Larson

Frequent blogging is rapidly becoming an easy and inexpensive way to enhance your company’s marketing efforts, attract potential customers and drive traffic to your website. According to Hubspot’s 2012 Inbound Marketing Report, 57% of companies that have a blog reported acquiring a customer from their blog and a survey of marketers revealed that 81% of

Published in Brand Development, Marketing, Social Media, Strategy

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Elements of a Successful Company Logo

Monday, 10 June 2019 by Patti Larson

A great logo is a vital part of your company identity. It enables individuals to instantly recognize your brand and what you bring to the table. It might seem like a relatively simple task to create a company logo, but there are a variety of different factors that need to be taken into consideration when

brand development logo marketing strategy

Published in Brand Development

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Four Big Reasons Why Your Business Needs to Give Back

Saturday, 01 June 2019 by Patti Larson

Giving back to your community or a cause has lots of intangible benefits; it feels good to help other people, and it connects us to something greater than ourselves. As a small or medium-sized business, you may have wondered whether there are tangible business benefits as well. Rest assured, the answer is a resounding ‘Yes!”

Published in About SunUp, Brand Development

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The Best 5 Amazing Ice Cream Shops in Orange County

Thursday, 31 May 2018 by Patti Larson

With summer just around the corner, we’re craving sweet treats! If you’re an ice cream connoisseur, you know that ice cream from your grocer’s freezer isn’t going to cut it. You need ice cream from an authentic ice cream shop. They have the best selection and flavors, hands down! If you’re looking for outstanding ice

Published in Local

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Email Marketing – The Most Powerful Tactic for Revenue Growth

Thursday, 12 April 2018 by Patti Larson

If you thought email marketing was dead, you’re in for a big surprise. Not only is it not dead, it is a thriving channel and needs to be a critical component of your business in 2018. I know, you’re saying to yourself “I hate checking my email and I get way too many already. I

Published in Marketing

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THE PASSION FOR WRITING