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THE PASSION FOR WRITING

7 Strategic Steps to Position Your Business for Success Now

As the nation’s economy begins to get up on its feet after the devastation that the pandemic has caused, it’s important to get your business ready so that it can recover and be successful once again. You can do this by strategically planning to position your business for success now. Everyone is starting to get
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10 Reasons Why Personal Branding is Important

When you think about branding, big businesses probably immediately come to mind. When you hear names like McDonald’s and Coke, their brands and logos immediately come to mind. Why? Because they’ve branded themselves so well throughout the years that there’s no doubt what they stand for and who they are. If big businesses can create
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How Blogging Benefits Your Company

Frequent blogging is rapidly becoming an easy and inexpensive way to enhance your company’s marketing efforts, attract potential customers and drive traffic to your website.  According to Hubspot’s 2012 Inbound Marketing Report, 57% of companies that have a blog reported acquiring a customer from their blog and a survey of marketers revealed that 81% of
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Four Big Reasons Why Your Business Needs to Give Back

Giving back to your community or a cause has lots of intangible benefits; it feels good to help other people, and it connects us to something greater than ourselves. As a small or medium-sized business, you may have wondered whether there are tangible business benefits as well. Rest assured, the answer is a resounding ‘Yes!”
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